- WPP Posts Lower-Than-Expected 3% Q3 Rise
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
Sir Martin Sorrell's advertising group WPP posted a lower-than-expected 3% increase ...
- Rupert Murdoch Vows Hulu Growth Will Take On Netflix And Amazon
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
Rupert Murdoch has said that America's TV and movie giants are planni ...
- Channel 4 Launches Four New Interactive Mobile Ad Types
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
From today four different types of interactive ad campaigns running on Chann ...
- Consumers Adopt 'Wait And See' Approach On Big Purchases
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
The latest figures from GfK's consumer confidence index show that propensity ...
- Microsoft Launches Fitness Band
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
Microsoft has jumped aboard the crowded fitness bandwagon, already crammed with t ...
- Zuckerberg Predicts 50m To 100m Oculus Rift Sales
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
Facebook founder Mark Zuckerberg has revealed his sales targets for the recent ...
- Instagram Launches Video Ads With Disney And Activision
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
Instagram is now selling video ad inventory, partnering with Disney and Activisi ...
- Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?
London Blog, Sean Hargrave - Friday, October 31, 2014
Mobile video advertising spending is trebling as new channels and inventory beco ...
- Movember Brings Focus Back To Men's Health
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Movember is changing marketing tack this year, bringing its focus back ...
- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Sky Invests In American Sports YouTube Channel
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
BSkyB has invested $7m (GBP4.3m) in Whistle Sports, an American start-up th ...
- Wickes Calls GBP25m Ad Review
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Wickes, the home-improvement retailer, is reviewing its GBP25 million advertising account, putti ...
- Twitter And IBM Collaborate On Data
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Twitter and IBM have announced a new partnership that will see t ...
- Sainsbury's Substitute Beckham For Daniel Sturridge
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Sainsbury's will replace David Beckham as brand ambassador for its Active Ki ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- 'Guardian' Unveils New Web Design, Ad Format
MediaDailyNews, Erik Sass - Wednesday, October 29, 2014
Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign f ...
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertisi ...
- Twitter Expands Native Offering
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Twitter is to extend its native advertising offering to affiliated products su ...
- Marketers Fail To Add Mobile Insights To Customer Profiles
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Forrester has found that just 27 percent of marketers have holistic custom ...
- Chartered Institute Of Marketing Relaunches For 21st Century Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
'Hackathons' and 'Selfies' are part of the marketing lexicon but are phras ...
- Half YouTube Consumption Now Mobile -- Subscription Model Considered
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Half of all YouTube views are now coming from mobile devices, accordi ...
- Guardian Explores How Wearables Impact News Gathering And Consumption
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
The Guardian is exploring wearables as a news gathering tool as we ...
- The Gym Group Appoints MEC Ahead Of Brand Repositioning
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Budget gym operator The Gym Group has appointed MEC as its med ...
- YouTube Subscription Hopes Need A 'Content Is King' Reality Check
London Blog, Sean Hargrave - Wednesday, October 29, 2014
YouTube is hinting that the subscription model is still of interest. Oth ...
- Programmatic Means Industry Will Learn From Data As It Focuses On Transparency
MAD London, Wolf Allisat - Wednesday, October 29, 2014
Where does the rise of RTB and programmatic leave the marketer? Wel ...
- Twitter Shares Slump 10% - Despite Adding 13 Million Active Users
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Twitter saw $3bn wiped off its value despite the company revealing ...
- UK Ad Spend Up 8.5% - Mobile Fails To Meet Expectations
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Increasing TV and online ad spend have led to advertising in t ...
- National Newspapers Will Return To Ad Growth Next Year -- Thanks To Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
UK national newspaper advertising revenue will return to growth next year ...
- Greenpeace Appoints Lucky Generals For Arctic Global Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Greenpeace has appointed Lucky Generals for a global campaign. Full details a ...
- Domino's Teams Up With Xbox For Pizza Orders
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Domino's Pizza is set to team up with Microsoft to install i ...