Around the Net
Twitter Expands Native Offering
- Marketing Week, Wednesday, October 29, 2014 7:48 AM
Twitter is to extend its native advertising offering to affiliated products such as TweetDeck as well as across the entire mobile app ecosystem as part of wider efforts to grow revenue beyond its own walled garden. The social network plans to broaden the scope of native ad formats as part of a wider bet on the continued growth of app usage instead of the mobile web.
