- Original 'Daily Girl' Features In Hillary Clinton Ad
Around the Net In Marketing Politics, Philip Rosenstein - Monday, October 31, 2016
The star of one of the most notable political ads ever, “Dai ...
- Why Low Morale At Agencies Is Also A Marketer Problem
Online Spin, Maarten Albarda - Monday, October 31, 2016
You may have heard about the study that shows that morale ...
- Trump, Clinton Deploy 1988 Techniques, But With Modern Spin For Faster Results
Marketing: Politics, Eric Wheeler - Wednesday, October 26, 2016
Until recently, the scripts would be written, the footage shot and t ...
- Bonnier Names Evans Director Of Business Development
Publishers Daily, Sara Guaglione - Tuesday, October 25, 2016
Evans will be in charge of marketing sales strategy for Bonnier Corp. ...
- Nielsen Registers Weak 3Q Financials, Lower Marketing Biz Blamed
Television News Daily, Wayne Friedman - Tuesday, October 25, 2016
Nielsen posted weaker-than-expected quarterly business due to lower revenues from its retail/marketi ...
- Why B2B Marketers Need to Map Emotional Experiences
MediaDailyNews, Scott Gillum - Tuesday, October 25, 2016
Marketers may know the buyer and their purchase behaviors -- but th ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- MediaMath Integrates With Google AdX For Programmatic Guaranteed
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
The integration allows marketers to negotiate valuable inventory from more than 5 ...
- LiveStream Floats The Next Big Thing
VidBlog, P.J. Bednarski - Monday, October 24, 2016
It's what's up front that counts. Now, there's a LiveFronts event ...
- DMA Launches External Audits For Data Buying And Selling
Around The Net In EU Email Marketing, Sean Hargrave - Friday, October 21, 2016
Today the DMA announces the introduction of an additional compliance audit f ...
- Building Brand Trust In An Age Of Mistrust
Engage:Boomers, Mark Bradbury - Thursday, October 20, 2016
Older consumers are disproportionately skeptical of marketing, believing that marketers either don ...
- Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani
Real-Time Daily, Charlene Weisler - Tuesday, October 18, 2016
Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing syst ...
- Programmatic Can Help 360 Video Reach Maturity In 2017
RTBlog, Philip Rosenstein - Tuesday, October 18, 2016
The digital advertising ecosystem changes continually to keep up with new creativ ...
- Electrolux Selects VML As Lead NA Marketing Agency
MAD, Steve McClellan - Friday, October 14, 2016
As lead agency, VML will work with other WPP companies to servi ...
- Once A CMO Reaches The Top 'They Stop Doing Marketing'
Around the Net In MAD London, Sean Hargrave - Friday, October 14, 2016
As marketers rise through the ranks to become a CMO, they st ...
- One In Three Marketers Will Hire In Next Three Months
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Marketers are feeling confident about employment opportunities despite concerns over economic grow ...
- Polls Show Country Leaning Toward Clinton, Our Subconscious Agrees
Red, White & Blog, Philip Rosenstein - Thursday, October 13, 2016
The two candidates vying for the highest office are deeply flawed a ...
- Marketing Spend Is Up, Despite Brexit Woes
Around the Net In MAD London, Sean Hargrave - Wednesday, October 12, 2016
Marketers have "held their nerve" in the face of an uncertain busine ...
- ANA Spearheads New Multicultural Alliance
MAD, Steve McClellan - Tuesday, October 11, 2016
The new group, called the Alliance for Inclusive & Multicultural Marketing (AIM ...
- Political Marketing Sucks -- But I Still Have Hope
Online Spin, Cory Treffiletti - Wednesday, October 12, 2016
By this point in the process you pretty much know whom you' ...
- Sports Sponsorship, Media Rights Boast Steady Growth
Television News Daily, Wayne Friedman - Tuesday, October 11, 2016
PwC, the business service/advisory, says sports sponsorship from stadium naming rights, in-stadi ...
- SpotX Will Run Playwire Media's Video Ad-Serving Business
Real-Time Daily, Philip Rosenstein - Tuesday, October 11, 2016
Playwire Media has engaged SpotX to run the video ad-serving part ...
- Bloomberg Taps Feuling, Expands Marketing Services
Publishers Daily, Sara Guaglione - Friday, October 7, 2016
Feuling will oversee and grow a team that will help B2B advertise ...
- Beauty & The Beers: Craft Brew Debuts 360 Degree Videos
VidBlog, P.J. Bednarski - Sunday, October 9, 2016
Deschutes Brewery in Bend, Oregon celebrates the natural beauty of the pla ...
- Sony's PlayStation VR Headset Should Turn Heads
Around the Net in Video, P.J. Bednarski - Friday, October 7, 2016
Sony’s PlayStation VR sets a new bar for the mass-market appeal ...
- Presidential Ads Take Their Next-To-Final Swings
Red, White & Blog, Philip Rosenstein - Thursday, October 6, 2016
As we near the finish line, presidential campaigns and supporting groups a ...
- Impact Of Predictive Modeling
Research Brief, Jack Loechner - Thursday, October 6, 2016
Knowing not just how often someone stops for Starbucks, but why, ...
- Under Armour Launches First Snapchat Game
MAD, Larissa Faw - Tuesday, October 4, 2016
The game was inspired by the TV spot Droga5 created with Newt ...
- Follow The Data
MediaDailyNews, Tyler Brewer - Monday, October 3, 2016
So where is technology telling us to go? Where should a bra ...