- Hey, Abbott! Who's On First! Mindshare
MediaDailyNews, Joe Mandese - Monday, December 28, 2009
Pharma giant Abbott Laboratories is giving WPP's Mindshare unit a nice year-e ...
- CoreMedia Fully Integrates DISH Net
MediaDailyNews, - Tuesday, December 22, 2009
Direct response data processing specialist CoreMedia Systems this morning announced a de ...
- Donovan Renews With Mediabrands In The U.K.
MediaDailyNews, Joe Mandese - Tuesday, December 22, 2009
In another strategic win, media data processing firm Donovan Data Systems Mond ...
- Spark Plugs Napa Auto Parts
MediaDailyNews, - Monday, December 21, 2009
Publicis' Spark Communications has landed the media planning and buying account f ...
- Editorial: What In The World Are Local TV Stations Thinking?
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Interestingly, this is the first explicit editorial I've written since joining MediaPo ...
- Donovan, MediaBank Both Claim Agency Wins
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Donovan Data Systems, the dominant supplier of so-called "back office" data processi ...
- WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
The lingering effects of the global economic recession have led to "vicio ...
- Chrysler Taps Interpublic's Universal McCann, Meredith Too
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
Beleaguered automaker Chrysler Group this morning named Interpublic's Universal McCann unit ...
- Life After Death: Agency To Meet With Stations To Overturn Nielsen Local Ratings Decision
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2009
Rebuffed in its attempts to persuade Nielsen to overturn its decision ...
- RJ Palmer Wins Universal Orlando Media
MediaDailyNews, - Tuesday, December 1, 2009
RJ Palmer announced that it would be handling media planning and buyi ...
- Symphony Space: Harris Enters Agreement With FDH In Effort To Bolster Digital Buying Capabilities
Online Media Daily, Gavin O'Malley - Tuesday, December 1, 2009
Harris Corp., a provider of accounting and media buying software to agencie ...
- Don't Call It a Comeback
Media Magazine, Ari Rosenberg - Friday, December 4, 2009
Up in Rochester, N.Y., there is a bar locals affectionately call "Oli's ...
- Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every Medium
MediaDailyNews, Joe Mandese - Monday, November 30, 2009
The optimism of ad executives to boost their advertising budgets has ris ...
- Local Ratings Controversy: Nielsen Angered By 4As' Claims
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2009
Concerning the controversy over changing local TV ratings, the Nielsen Company h ...
- KSL Wins Media-Buying Chores For Sizzler
MediaDailyNews, - Tuesday, November 24, 2009
KSL Media is now working on the $5 million Sizzler account previous ...
- Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2009
In its ongoing quest to entice advertisers and agencies to buy ...
- Ads Up: GroupM Buys MRI AdMeasure
MediaDailyNews, Erik Sass - Monday, November 23, 2009
After a slow start following its launch in June, Mediamark Research &am ...
- 22squared Shifts Media Workflow To MediaBank
Online Media Daily, - Tuesday, November 24, 2009
Atlanta-based ad agency 22squared (former West/Wayne) has agreed to use MediaBank's O ...
- Real-Life Auction For Brand Entertainment Properties
MediaDailyNews, Wayne Friedman - Friday, November 20, 2009
Brand in Entertainment has taken a bold step -- holding an old-fashione ...
- Spot Runner Debuts Online TV Buying Platform
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2009
Spot Runner, the West Coast media agency which made its name ...
- Woe The Digital Sale: Why No Cherry-Picking?
Publishing Insider, Amy Auerbach, Jason Krebs - Friday, November 20, 2009
Question from the mailbag: Why can't I just cherry-pick placements that ...
- MasterCard Gift Finder Launches Integrated Campaign
MediaDailyNews, - Monday, November 16, 2009
MasterCard Worldwide just launched the MasterCard Priceless Gift Finder, an online to ...
- Windows 7 Makes Room For Coke, Pepsi, Porsche
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 13, 2009
Planning to sell Windows 7 desktop real estate to advertisers, Microsoft ju ...
- Bayer to Review Overseas Media Account
Around the Net In Media, Joan Voight - Tuesday, November 10, 2009
Pharma giant Bayer has begun a review of media-buying duties in sever ...
- Report: Steve Grubbs Leaving Omnicom
MediaDailyNews, - Wednesday, November 11, 2009
Long-time Omnicom media vet Steve Grubbs is out as CEO of Omnic ...
- Still In 'Good Health,' Former Aegis Media Chief Fay Joins Advisory Board
MediaDailyNews, - Tuesday, November 10, 2009
Sarah Fay, former CEO of Aegis Media North America, has joined t ...
- Google Adds Nielsen's PRIZM To TV Ads
MediaDailyNews, Joe Mandese - Friday, November 6, 2009
In another ironic shift in digital media planning, Google has licensed Niels ...
- MediaBank First: E-Invoices For Interactive TV Buys
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
Digitizing media processing paperwork now isn't just for traditional TV. Now, growi ...
- Havas Bond Renews Aegis Takeover Speculation
MediaDailyNews, - Thursday, October 29, 2009
A $519 million bond offering by Paris-based agency holding company Havas ...
- Mad About 'Mad Men?' You'll Go Crazy For This TVGuide.com Promo
Online Media Daily, Joe Mandese - Thursday, October 29, 2009
Media planners and buyers, especially those focused on digital media, don't alwa ...