KSL Wins Media-Buying Chores For Sizzler
Nov 24, 2009, 8:19 AM
KSL Media is now working on the $5 million Sizzler account previously held by Initiative Media. The media-buying company will work in conjunction with Sizzler's ad agency of record Kovel Fuller to drive sales for the restaurant chain. "We expect KSL Media will provide us with significant savings on strategic media buys," stated Michael Branigan, vice president of marketing for Sizzler.