Tag results for "media buying" for 2011
- Election Year Tightens Ad Inventory, Demands Nimble StrategyAs if marketers didn't have enough to worry about in 2012, wi ...
- Starcom Monitors Social Chatter About TV Shows, AdsStarcom MediaVest Group has a signed a deal with analytics company Bluef ...
- Nothing To Sneeze At, Starcom Wins $600M Novartis AccountDrug giant Novartis has awarded its $600 million plus global media accou ...
- Horizon Media Places Client Ads On Legolas ExchangeAfter a year of testing and development, Legolas has formally launched i ...
- Unilever Puts $6B Global Media In ReviewPackaged-goods giant Unilever has placed its estimated $6 billion global media planni ...
- Unilever Puts $6 Billion Global Media Assignment in PlayPackage goods giant Unilever has put its $6 billion-plus global media agen ...
- The Digital RFP Is A Frustrating MessRecent research tells us what we already know: planning and buying digit ...
- Initiative Security: Wins LifeLock AssignmentInterpublic's Initiative has been awarded the media planning and buying assignment f ...
- Catalyst S+F Launches 'Good Buys Media'San Francisco agency Catalyst S+F just unveiled "Good Buys Media," which ...
- Cox Consolidates Planning, Buying With MediaVest Cox Communications has selected MediaVest as its media planning and buying agen ...
- 24/7 Real Media Adds Panache, Ups Video ArsenalBolstering its streaming services, WPP's 24/7 Real Media has acquired video ...
- MediaCom Expands British Empire, Acquires BrilliantConsolidation within the UK media agency industry continued this week as W ...
- Heineken Consolidates $350M Global Media In Shop ShootoutDutch brewing giant Heineken International is conducting a consolidation review of i ...
- Phoenix Launches Media Xchange For Radio Phoenix Media Xchange has debuted the emediaXchange.com platform for radio advertising. T ...
- Adobe Acquires Efficient Frontier, Streamlines Ad BuyingAdobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- NBA Broadcasters Courting Advertisers AgainNBA broadcasters are attempting to recoup the loss of roughly $100 milli ...
- Better Is BetterThe media buying industry is rapidly evolving, and yet many agency syste ...
- Sapporo Taps KSL For Media BuyingSapporo has selected KSL Media the new AOR for media buying ...
- Trading Dish On Media BuyersAre you a media buyer who likes receiving freebies like "manis/pedis" fr ...
- Kinetic To Media: No 'Eyes On,' No Ad BudgetIn a move that could drop thousands of smaller out-of-home media supplie ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- Adnetik, DAC Partner on Digital Trading in JapanBoston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media tradi ...
- LUMAscapes Simplified: It's Still A MessJoanna O'Connell, Senior Analyst at Forrester is demystifying the display ad technolo ...
- SymphonyIRI & Legolas Media Leverage In-Store Data Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace develop ...
- What Will Media Advertising Look Like In 2020?In just eight years, we will enter the third decade of t ...
- Wherever The Money Comes From, Media Budgets Seem To Keep Rising Does it matter where advertisers' TV budgets are coming from? For ...
- Check-In: MEC Wins Marriott's Media AssignmentHotel chain Marriott has awarded WPP's MEC its global media planning a ...
- CMO - The Chief Modeling OfficerIn theory, I love it when digital budgets get cut. No, reall ...
- Horizon Taps Draftfcb's Smith, MEC's CosgroveHorizon Media has hired Sean Smith as senior vice president-managing director ...
- Horizon Taps Draftfcb's Smith, MEC's CosgroveHorizon Media has hired Sean Smith as senior vice president-managing director ...
