- Go Big Or Go Home -- With Your Email Strategy & Data Smarts
Email Insider, Kara Trivunovic - Thursday, December 20, 2012
"Relevance" used to be the biggest catchphrase in email marketing, followed close ...
- Merry Happy Movies
Metrics Insider, Sherrill Mane - Thursday, December 20, 2012
The holiday movie hype is upon us. With the importance of movi ...
- Ace Metrix Introduces Emotional Sentiment Index
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- Nielsen, Twitter, Team Up For New Rating
Around the Net In Media, Phyllis Fine - Monday, December 17, 2012
Twitter and Nielsen have partnered to create a "'Nielsen Twitter TV Ratin ...
- A Mobile Adolescence
Mobile Marketing Daily, Joe Laszlo - Monday, December 17, 2012
As mobile media evolves from being an "apple-cheeked darling" to a "difficul ...
- Ad-Supported Cable Viewing Dips
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
In a rerun of sorts, all television viewing continues to remain ...
- VC Firm Launches With Support From Nielsen
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
With financial backing from Nielsen, VC firm Pereq Ventures launches "with pla ...
- New Delhi TV Wants Nielsen Case Tried In U.S.
MediaDailyNews, Steve McClellan - Tuesday, December 11, 2012
Indian TV network New Delhi Television has urged the New York Sta ...
- Marketing Attribution: A Time-To-Market Decision
Metrics Insider, Anto Chittilappilly - Tuesday, December 11, 2012
When planning the implementation of an attribution solution within your organization, the ...
- Bright Lights, Big Data
Search & Performance Insider, Roger Barnette - Tuesday, December 11, 2012
The first time in a big city it's easy to get overwhelm ...
- Mobile Campaign Measurement: Reality Or Figment Of Our Imagination?
Metrics Insider, Paul Pellman - Wednesday, December 5, 2012
Mobile devices present an opportunity for advertisers to reach consumers anywhere ...
- Winning The Election, A Million Impressions At A Time
Programmatic Insider, Anthony Iacovone - Tuesday, December 4, 2012
The tipping point of any technology surely must arrive when a ma ...
- Word Count And Positioning
Research Brief, Jack Loechner - Tuesday, December 4, 2012
According to new research from Adestra, analyzing 1.159 billion B2B emails se ...
- ComScore Debuts Cross-Platform Reporting System
Online Media Daily, Mark Walsh - Thursday, November 29, 2012
comScore has unveiled a beta version of its cross-platform measurement system offeri ...
- Clear Guidance
Metrics Insider, Sherrill Mane - Wednesday, November 28, 2012
Since the ANA, IAB and 4A's launched Making Measurement Make Sense (3MS ...
- Metric Rethink: Local TV Surpasses National Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Monday, November 26, 2012
Looking to make its case that local TV time-shifted viewing is sti ...
- IAB Updates Mobile Metrics, Aims For Uniform Standards
Online Media Daily, Mark Walsh - Monday, November 19, 2012
The new IAB guidelines require client-side counting for mobile Web ad impressio ...
- Marketing Attribution: A CMO's Best Friend
Metrics Insider, Anto Chittilappilly - Tuesday, November 13, 2012
Today's CMO occupies a challenging and dynamic place in his or h ...
- The Geek Shall Inherit The Earth
Online Spin, Matt Straz - Monday, November 12, 2012
Last week, New York Times columnist Nate Silver correctly predicted the outco ...
- Why TV Networks Want To Move From C3 To C7 Ratings
TV Watch, Wayne Friedman - Monday, November 12, 2012
During their respective earning calls In the space of a week, bo ...
- ABC, PwC To Offer Print/Online Metric
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
The Audit Bureau of Circulation is to launch a combined print circulati ...
- Whole Customer Intelligence Requires Whole Customer Analytics
Search & Performance Insider, Ryan DeShazer - Tuesday, November 6, 2012
One of the more obvious criticisms of Google Analytics, or any w ...
- Not-So-Sandy TV: NBC Still Wins As 'The Voice' Adds Viewers
MediaDailyNews, Wayne Friedman - Tuesday, October 30, 2012
Damage from Hurricane Sandy may have put some 8 million East Coa ...
- Getting Ready For Cross-Platform Measurement: Q&A With Arbitron's Carol Edwards
TV Board, Charlene Weisler - Monday, October 29, 2012
One of the hot topics in the industry today is cross-platform measuremen ...
- How The DVR Has Become No. 1 TV 'Network'
Around the Net In Media, Phyllis Fine - Friday, October 26, 2012
The top network these days is not on broadcast or cable. Instea ...
- Digital Advertising Metrics: 3 Fundamentals For CMOs
Online Media Daily, Scott Fitzgerald - Friday, October 26, 2012
If you're a CMO and you can't explain your digital advertising metri ...
- ESPN/Arbitron Look To Turn Up Radio Volume
MediaDailyNews, David Goetzl - Wednesday, October 24, 2012
ESPN and Arbitron plan to work together to build more interest ...
- The Most Important Advertising Conference You're Probably Not Attending
Online Spin, Dave Morgan - Thursday, October 25, 2012
Today I would like to introduce you to Jack Smith, our chi ...
- It's Time To Toss Average Frequency Into The Bucket
Metrics Insider, Ronit Fuchs - Tuesday, October 23, 2012
You are building an ad campaign. You've completed vast amounts of researc ...
- Mobile Pros: Industry Yet To Be Optimized
Online Media Daily, Steve McClellan - Monday, October 22, 2012
From an advertising standpoint mobile's year has yet to come -- t ...