Tag results for "metrics" for 2012
- Go Big Or Go Home -- With Your Email Strategy & Data Smarts"Relevance" used to be the biggest catchphrase in email marketing, followed close ...
- Merry Happy MoviesThe holiday movie hype is upon us. With the importance of movi ...
- Ace Metrix Introduces Emotional Sentiment IndexAnalytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- Nielsen, Twitter, Team Up For New RatingTwitter and Nielsen have partnered to create a "'Nielsen Twitter TV Ratin ...
- A Mobile AdolescenceAs mobile media evolves from being an "apple-cheeked darling" to a "difficul ...
- Ad-Supported Cable Viewing DipsIn a rerun of sorts, all television viewing continues to remain ...
- VC Firm Launches With Support From NielsenWith financial backing from Nielsen, VC firm Pereq Ventures launches "with pla ...
- New Delhi TV Wants Nielsen Case Tried In U.S.Indian TV network New Delhi Television has urged the New York Sta ...
- Marketing Attribution: A Time-To-Market Decision When planning the implementation of an attribution solution within your organization, the ...
- Bright Lights, Big DataThe first time in a big city it's easy to get overwhelm ...
- Mobile Campaign Measurement: Reality Or Figment Of Our Imagination?Mobile devices present an opportunity for advertisers to reach consumers anywhere ...
- Winning The Election, A Million Impressions At A Time The tipping point of any technology surely must arrive when a ma ...
- Word Count And PositioningAccording to new research from Adestra, analyzing 1.159 billion B2B emails se ...
- ComScore Debuts Cross-Platform Reporting SystemcomScore has unveiled a beta version of its cross-platform measurement system offeri ...
- Clear Guidance Since the ANA, IAB and 4A's launched Making Measurement Make Sense (3MS ...
- Metric Rethink: Local TV Surpasses National Time-Shifted ViewingLooking to make its case that local TV time-shifted viewing is sti ...
- IAB Updates Mobile Metrics, Aims For Uniform StandardsThe new IAB guidelines require client-side counting for mobile Web ad impressio ...
- Marketing Attribution: A CMO's Best FriendToday's CMO occupies a challenging and dynamic place in his or h ...
- The Geek Shall Inherit The EarthLast week, New York Times columnist Nate Silver correctly predicted the outco ...
- Why TV Networks Want To Move From C3 To C7 RatingsDuring their respective earning calls In the space of a week, bo ...
- ABC, PwC To Offer Print/Online Metric The Audit Bureau of Circulation is to launch a combined print circulati ...
- Whole Customer Intelligence Requires Whole Customer AnalyticsOne of the more obvious criticisms of Google Analytics, or any w ...
- Not-So-Sandy TV: NBC Still Wins As 'The Voice' Adds Viewers Damage from Hurricane Sandy may have put some 8 million East Coa ...
- Getting Ready For Cross-Platform Measurement: Q&A With Arbitron's Carol EdwardsOne of the hot topics in the industry today is cross-platform measuremen ...
- How The DVR Has Become No. 1 TV 'Network'The top network these days is not on broadcast or cable. Instea ...
- Digital Advertising Metrics: 3 Fundamentals For CMOsIf you're a CMO and you can't explain your digital advertising metri ...
- ESPN/Arbitron Look To Turn Up Radio VolumeESPN and Arbitron plan to work together to build more interest ...
- The Most Important Advertising Conference You're Probably Not AttendingToday I would like to introduce you to Jack Smith, our chi ...
- It's Time To Toss Average Frequency Into The BucketYou are building an ad campaign. You've completed vast amounts of researc ...
- Mobile Pros: Industry Yet To Be OptimizedFrom an advertising standpoint mobile's year has yet to come -- t ...
