- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- NASCAR: Fortune 500 Companies Like The Track
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
One in five Fortune 500 companies invest in NASCAR. According to ...
- NASCAR Gets New NYC Comms Staff
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
NASCAR has named Sabrina Macias director, brand and consumer marketing communications; Chr ...
- SapientNitro To Design NASCAR's Digital Platform
Online Media Daily, Fern Siegel - Friday, June 29, 2012
NASCAR has tapped SapientNitro to design and build its new digital platfor ...
- Mega-Band Train To Play At Daytona
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Multi-platinum Grammy-winning superstars Train, whose hits include "Hey Soul Sister" and "Dri ...
- M&M's Offers Best Seats In NASCAR's House
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
M&M's will activate against its "Official Chocolate of NASCAR" status and sponsorsh ...
- NASCAR Takes Checkered Flag At ABA
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
NASCAR won big at the American Business Awards (ABA's) in New Yo ...
- Twitter Debuts First TV Spot At Nascar Race
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, June 11, 2012
Angling for a more mainstream crowd -- and the brands that lo ...
- NASCAR Re-Organizes Media
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Steve Herbst, who has overseen NASCAR's broadcasting and global media rights sin ...
- Toyota Serves Up NASCAR Camry
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
Toyota and its performance arm Toyota Racing Development (TRD) have unveiled t ...
- Walmart Rolls With NASCAR In S.C.
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
Walmart will have a big presence at the NASCAR All-Star race ...
- P&G's Tide Goes Long For The NFL
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
P&G's two-year-old corporate-level association with the league involves several brands, but Ti ...
- NASCAR White Paper Is Green
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
NASCAR has issued a White Paper on green initiatives. The data ...
- Ford Focus Electric Leads NASCAR Pack
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Ford's Focus Electric is the first all-electric pace car to ever le ...
- Boost Offers Million Dollars For A Win
Marketing Daily, Aaron Baar - Saturday, April 14, 2012
The contest is open to any Boost Mobile customer in good standin ...
- NASCAR Supports Military Families With Initiative
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
NASCAR is launching "NASCAR Unites - An American Salute," a program ...
- Sprint Lets Fans Pick NASCAR All Star
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Sprint is asking fans to help determine the starting lineup for t ...
- History Drives 'Pawn Stars' Via NASCAR
MediaDailyNews, David Goetzl - Monday, March 12, 2012
The History Channel is hoping to fuel "Pawn Stars" through another high-profi ...
- NASCAR Gives Office Depot B-to-B Honors
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
NASCAR announced today that Office Depot, Inc. is the recipient of t ...
- Shell Brings Back WINsdays Promo
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Shell is offering consumers a chance to save money on their fu ...
- Creative Recycling Latest NASCAR Green Sponsor
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Creative Recycling, a Tampa, Fl.-based company, has joined NASCAR as an offici ...
- Turner, NASCAR Extend Digital Pact
Online Media Daily, Mark Walsh - Monday, January 30, 2012
NASCAR and Turner Sports announced a deal to restructure and extend their digit ...
- MillerCoors Signs Multi-Year NASCAR Deal
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
In the lead-up to the Daytona 500 next month Chicago-based MillerCoors h ...
- NASCAR Races To Integrate Mobile
Online Media Daily, Mark Walsh - Friday, January 27, 2012
NASCAR revved up the audience by integrating mobile into its programming a ...
- MillerCoors Signs Multi-Year NASCAR Deal
Raw, Karl Greenberg - Thursday, January 26, 2012
In the lead-up to the Daytona 500 next month Chicago-based MillerCoors h ...
- Ford, NASCAR Go Back To Roots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Ford is the first automaker to unveil its 2013 model NASCAR ra ...
- NASCAR Partner Site Wins Award
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Last year NASCAR launched a program to help marketing partners motivate the ...
- NASCAR Signs Trio Of Sponsors For Vegas Promo
Marketing Daily, Karl Greenberg - Monday, September 19, 2011
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Fo ...
- Media General Speeds Through NASCAR's 'Bristol'
MediaDailyNews, David Goetzl - Wednesday, August 24, 2011
Media General's station group is syndicating a NASCAR-related special produced by i ...
- NASCAR Drives Sponsor Pitch
MediaDailyNews, David Goetzl - Monday, September 27, 2010
With a tough economy, NASCAR is using Advertising Week as a vehic ...