- Kraft Cheeses Offer Seasonal Recipes, Coupon Booklet
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
$4.99 booklet purchasable via HSN includes $30 worth of coupons, plus ...
- Digital Success: Online Ad Revs Hit Nearly $8B
Online Media Daily, Gavin O'Malley - Wednesday, November 30, 2011
For the third quarter of the year, online advertising revenues were ...
- Omnicom's Annalect Will Merge Offline And Online Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 30, 2011
With Annalect, Omnicom Media Group is quietly rolling out a strategy identifyi ...
- NHL/Paramount Partnership Is Mission: Possible
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
The National Hockey League (NHL) and Paramount Pictures have entered into ...
- Clear Channel's iHeartRadio Remains Ad-Free Till April
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
Clear Channel Radio, which has positioned its New iHeartRadio platform as ...
- Adobe To Acquire Efficient Frontier
Raw, Laurie Sullivan - Wednesday, November 30, 2011
Adobe Systems plans to acquire privately held Efficient Frontier as it continu ...
- IAB: Internet Ad $ Jump 22% In Q3
Raw, Joe Mandese - Wednesday, November 30, 2011
Internet advertising revenues in the U.S. hit $7.88 billion during the thi ...
- Eyes Wide Open!
Research Brief, Jack Loechner - Wednesday, November 30, 2011
With the approach of the holiday shopping season and Cyber Monday, ...
- Cyber Monday Numbers Looking Strong
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 29, 2011
Early numbers show strong sales for Cyber Monday 2011, with retailers posti ...
- AmEx In $20 MM Giveaway To Spur Online Sales
Marketing Daily, Sarah Mahoney - Monday, November 28, 2011
The new digital program gives cardmembers a surprise each time they sh ...
- AT&T Helps Consumers Make Their Cases
Marketing Daily, Aaron Baar - Monday, November 28, 2011
'Tis the season for cases for gifts. And though many will re ...
- Amazon, Best Buy, Walmart Lead Online Sales
Marketing Daily, Sarah Mahoney - Monday, November 28, 2011
With brick-and-mortar retailers still sweeping up the stampede dust and pepper spr ...
- Retailers See Growing Online Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 28, 2011
Many retailers are running their "Deals of the Hour" on cybermonday.com, starti ...
- Online Retailers Can Celebrate, Mobile Sales Up
Online Media Daily, Gavin O'Malley - Sunday, November 27, 2011
Online retailers had high hopes for this holiday shopping season, and, accordi ...
- NYSE Generates Interest Via Yahoo Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 23, 2011
A Yahoo mobile and social campaign for the New York Stock Exchan ...
- Year-To-Date: Consumers Spend Nearly $10B Shopping Online
Online Media Daily, Gavin O'Malley - Wednesday, November 23, 2011
For the holiday season-to-date, consumers have spent $9.7 billion online -- marki ...
- How I Abandoned In-Store Black Friday Specials And Opted For Online
SearchBlog, Laurie Sullivan - Friday, November 25, 2011
Retailers did a much better job promoting Black Friday sales and hou ...
- Moms And The Zero Moment Of Truth
Engage:Moms, Stephanie Azzarone - Wednesday, November 23, 2011
Moms, perhaps the most discerning of consumers, are shopping differently, according ...
- Online Spending Up 14% So Far; Women Rule
Marketing Daily, Sarah Mahoney - Wednesday, November 23, 2011
A new study just out from Boston Consulting Group reports that 9 ...
- EBay Intros 'Couch Commerce' For Holiday
Marketing Daily, Aaron Baar - Tuesday, November 22, 2011
Buoyed by reams of data (including some from its PayPal subsidiary), t ...
- Tommy Hilfiger Launches Holiday House Par-tay
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
"The Hilfigers" are a diverse "family" of Americans living in a mansio ...
- Coupon Campaigns Should Closely Follow Consumer Behavior
Online Media Daily, Laurie Sullivan - Tuesday, November 22, 2011
Behavior of desktop and mobile-loving, cost-cutting consumers, along with timing, should beco ...
- Turn Officially Unveils European Rollout
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Turn, a major player in the display advertising technology and data marketpla ...
- Chrysler Picks Older Poet This Time
Marketing Daily, Karl Greenberg - Monday, November 21, 2011
Chrysler is once again importing Detroit into an NFL ad buy. ...
- Video Ad Revs Up 20%, TV Services Drive Growth
MediaDailyNews, Wayne Friedman - Monday, November 21, 2011
Four major countries will see a collective 20% rise in online vid ...
- CPG Drives Amazon Ads, While Yahoo, AOL Falter
Online Media Daily, Mark Walsh - Monday, November 21, 2011
CPG marketers account for the biggest share of Amazon home page ad ...
- Daily Candy Taps Gilt's Romero
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
NBCUniversal's Daily Candy has named Fernando Romero vice president-advertising sales. He joi ...
- TV Online: Expands Search For Material, Access
MediaDailyNews, Wayne Friedman - Friday, November 18, 2011
Right now, more than 100,000 individual TV episodes and movie titles a ...
- Making Brand Advertising Measurable Along the Last Mile
Online Media Daily, Ari Jacoby - Monday, November 21, 2011
There is no single remedy to address the attribution challenge for bra ...
- Pandora Unveils Political Targeting Option
Online Media Daily, Joe Mandese - Friday, November 18, 2011
Online music service Pandora just unveiled new ad targeting features that gi ...