- CCFC, Other Groups Target 'Lorax' Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The Campaign for a Commercial-Free Childhood has launched a campaign urging paren ...
- TV Shows With Online Access Improve Reach
MediaDailyNews, Wayne Friedman - Wednesday, February 29, 2012
We've all heard traditional TV will gain ground because of social medi ...
- Data Security Is Talk Of Mobile World Congress
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
As the March 1 start date of Google's new security policy dra ...
- Google To Offer Cheaper Androids Within Year
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
Speaking on Tuesday at the Mobile World Conference in Barcelona, Google C ...
- EU To Rule April 2 On Bid To Buy EMI
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
The EU Commission will decide whether to clear the way for ...
- Dixons Readies On-Demand Film, TV Service
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
The UK's largest electrical retailer will promote the service, which launches Mar ...
- Datasift To Offer Two Years Of Tweets To Marketers
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
For as little as GBP635 a month, any business can access a ...
- Fast Show Star May Create Online Comedy Channel
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
Following in the footsteps of U.S. shock jock Glen Beck, who s ...
- Sources: Complaints Against Google+ Made To EU
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
The European Commission declined to comment on reports that Microsoft and oth ...
- Fidelity Digital Campaign Aims To Provoke Thought
Marketing Daily, Tanya Gazdik - Tuesday, February 28, 2012
Fidelity Investments is focusing on thought-provoking insights generated by the firm's equit ...
- NFL's Peyton Hillis Stars For Rockin' Refuel
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Cleveland Browns running back Peyton Hills is featured in a new, nation ...
- Legolas Teams With 6 Data Partners
Online Media Daily, Fern Siegel - Tuesday, February 28, 2012
Online ad platform Legolas Media has added six additional major data provide ...
- Nokia Fails To Deliver On Windows Phone Promise
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
Ahead of the Mobile World Congress in Barcelona, analysts were expecting Nok ...
- Unilever Gets Aboard Nielsen Online Rating Train
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
While a UK roll-out is expected later this year, Nielsen will ...
- Consumers Getting Fed Up With Digital Ads
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
A survey of 4,150 people in the UK and U.S. finds th ...
- Melbourne's 'Herald Sun' Paywall Goes Up In March
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
Another of News Ltd's Australian newspaper groups is to start charging reade ...
- Spanish Paper 'Publico' Ceases Print Version
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
Pblico, the left-leaning daily that tried to take on El Pas, h ...
- IAB Prepares Behavioural Advertising Campaign
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
Ahead of the ePrivacy Directive due out in May, the IAB ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Subaru Taps Nostalgia For The First Car
Marketing Daily, Aaron Baar - Sunday, February 26, 2012
Subaru is looking to tap into people's nostalgia for their first vehicl ...
- Nielsen Gains Big Lever In Push To Become The Online Ad Currency: Unilever
Online Media Daily, Joe Mandese - Monday, February 27, 2012
Nielsen has scored an important endorsement in its quest to make i ...
- Miracle Whip Campaign, By Arthur Miller!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," a ...
- White House, Congress Team For Privacy Bill
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, February 23, 2012
News broke Wednesday that the White House plans to cooperate with Congre ...
- Verizon Targets Young Professionals
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Verizon is targeting what it calls "trend-setting young professionals" who live ...
- Luminate Secures Nokia Funding, Expands Publisher Network
Online Media Daily, Mark Walsh - Thursday, February 23, 2012
Luminate, which helps Web publishers turn images into ads, has secured $10 ...
- Online Privacy Is A Brand Issue
MediaDailyNews, Mike Bloxham - Wednesday, February 22, 2012
Online users are not comfortable with privacy violations, even if they contin ...
- CPG Tops Video Ad Spend
Research Brief, Jack Loechner - Tuesday, February 21, 2012
According to statistics from online ad server YuMe, the CPG (consumer packag ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- That's Entertainment: Screen Size Doesn't Matter
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
Consumers are using their tablets and smartphones to stream video programming ...
- Hotels.com Goes Global With New Effort
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The company says new changes to the global branding platform will contin ...