- Lewon To EIC, 'Backpacker'
MediaDailyNews, Fern Siegel - Monday, December 10, 2012
Dennis Lewon takes the editorial reins at 'Backpacker.' ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- Champagne Emphasizes Location In National Campaign
Marketing Daily, Tanya Gazdik - Monday, December 3, 2012
The sparkling wine Champagne can only come from the region of Champagn ...
- Outdoor Revenues Up 4.4%, Benefits From Digital OOH
MediaDailyNews, Erik Sass - Friday, November 30, 2012
Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the thi ...
- Samsung UK Takes Over Digital Gateway
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 27, 2012
Samsung UK is taking over JC Decaux's new Cromwell Road Digital Gatew ...
- Lamar Acquires NextMedia Outdoor
MediaDailyNews, Erik Sass - Friday, November 23, 2012
November has been a busy month in terms of M&A activity ...
- Wall-To-Wall: Van Wagner Acquires Fuel Outdoor
MediaDailyNews, Erik Sass - Tuesday, November 20, 2012
Van Wagner Communications, the largest privately held outdoor advertising company in t ...
- Ben & Jerry's Turns Fans' Instagram Pix Into Ads
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2012
The brand -- which currently has nearly 124,000 Instagram followers who "lik ...
- Clear Channel Dials Rev Uptick
MediaDailyNews, Erik Sass - Monday, November 5, 2012
CC Media Holdings, the parent company of Clear Channel Communications, reported th ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- Canoe's Lins Paddles To Clear Channel, Named CMO
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Vicki Lins has been named executive vice president and CMO for Cle ...
- Outdoor Partnership With Comcast, RCN Adds 1 Mil Homes
MediaDailyNews, David Goetzl - Wednesday, October 10, 2012
Outdoor Channel said it added 1 million-plus homes last month via dea ...
- Blu, Dorff Launch ECig Campaign
Marketing Daily, Aaron Baar - Wednesday, October 3, 2012
The campaign, which carries the theme "Rise from the ashes," features Dor ...
- To Promote TV Show, Faux Security Firm Analyzes Your Employee Potential
Creative Media Blog, Amy Corr - Monday, September 24, 2012
The most talked-about percentage of late has been 47%. Prior to tha ...
- Johnnie Walker Campaign Spotlights Flavor Profiles
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2012
Dubbed "Where Flavour is King," the campaign is launching first in Afric ...
- Sears Auto Campaign Invokes Big Bad Wolf
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2012
A new campaign for Sears Auto Center relies on sketchy mechanics, desert ...
- Stride Gum Mint Goes Apple
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
An inspired rip-off of the Apple mien, Stride gum has created ...
- Making Mobile Security A Snap
Marketing Daily, Aaron Baar - Monday, August 13, 2012
SnapMyLife, a company that develops cloud-service applications for consumers, is launching ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- Telegraph To Promo Olympics Coverage On Tube
Around the Net In OMD Europe, Nina Lentini - Wednesday, July 18, 2012
The newspaper is working with CBS Outdoor to update the digital displ ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- New Applebee's Campaign: 'See You Tomorrow'
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
"'See You Tomorrow' represents the next step of our revitalization and ...
- Walgreens Offers Free HIV Testing
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2012
And in 138 additional stores, it is publicizing the free testing, usi ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Fairway, Olympus Complete OOH Media Merge
MediaDailyNews, Erik Sass - Wednesday, June 20, 2012
Fairway Outdoor Advertising and Olympus Media will merge their assets to crea ...
- US Top Digital Out-Of-Home Market in 28 Countries
Research Brief, Jack Loechner - Friday, June 8, 2012
According to the Global Digital Out-of-Home Media Forecast 2012-2016, by PQMedia, tot ...
- Dunkin' Dazzles Broadway, With Hal Prince On Board
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2012
It's a scenario that is somewhat evocative of the book for ...
- Memphis Launches Billboard Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Memphis is targeting vacationers and former city residents alike with a $350,0 ...