- Study: Consumers Think Google Ads Are Query Results
SearchBlog, Laurie Sullivan - Thursday, February 28, 2013
Google may not be as transparent as company execs think when ...
- Search Agency's h(Paid) Platform Focuses On Performance Marketing
Online Media Daily, Laurie Sullivan - Monday, February 25, 2013
Global online marketing firm The Search Agency will launch the h(Paid) platfo ...
- AdWords Enhances Campaigns: Teams Coupons, Search Ads
Online Media Daily, Laurie Sullivan - Friday, February 22, 2013
Google has released a feature combining search advertising on AdWords with coupo ...
- A Business Model For Search Ads, Coupons
SearchBlog, Laurie Sullivan - Friday, February 22, 2013
Dear Google and Microsoft: I can see the potential of coupons attach ...
- Better Returns: Marketers Must Factor In Tech Costs
Online Media Daily, Laurie Sullivan - Thursday, February 21, 2013
Many marketers have become the primary buyer of new technology for the ...
- Search Marketers Get Used To A Multichannel, Multi-Device World
SearchBlog, Laurie Sullivan - Thursday, February 21, 2013
In a world where consumers jump from one screen to another, sear ...
- How To Use Google Search Funnels In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 20, 2013
Sean Quadlin provides a quick example of search funnels before explaining t ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimiz ...
- Paid Search: What To Do After Day 14
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 19, 2013
Andrew Lolk takes us through the process of optimizing campaigns after t ...
- Paid Search, Social: Don't Bury The Message
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
A few tweaks in the headline of an ad can make a differen ...
- Marin: Google To Gain 20% On Paid-Search Tablet Clicks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
Google will gain 20% of clicks from paid-search ads in the U.S. th ...
- Paid-Search Optimization Basic Tips During Month One
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 12, 2013
Andrew Lolk serves up tips for optimizing a paid-search campaigns account duri ...
- Google's Big Move: Targeting Contexts, Not Screens
Data and Targeting Insider, Steve Smith - Friday, February 8, 2013
By blurring the lines among desktop, tablet and mobile screens, Google ...
- New Google Tool Combines Desktop, Mobile Ads
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Google has made changes to the way marketers create, bid and targ ...
- Google Wins "Landmark" Advertising Case
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 6, 2013
This week, Google won what Reuters is calling a “landmark” court ca ...
- 5 Tips To Keep Older Paid-Search Campaigns Performing
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 4, 2013
Paid-search ads not continually assessed can become stale and sloppy. Key performan ...