- Partnerships With Staying Power
Marketing Daily, Julie Lundy Purser, Simon Thun - Tuesday, December 27, 2011
Here's what celebrities can learn from business winners. ...
- GEICO Partners With MLF, Outdoor Channel
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2011
Major League Fishing offers made-for-television events that aim to be more exciti ...
- Nielsen-Tremor Deal Could Reshape Online Video if it Becomes a Standard for Other Vid Networks
VidBlog, Daisy Whitney - Thursday, December 8, 2011
Online video is looking more like TV everyday, and that may ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- Truth Taps Jeff Staple For Apparel
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
Through the relationship, Truth is producing a limited-edition line of t-shirts call ...
- Cesar Partners With Pandora Radio
Marketing Daily, Tanya Gazdik - Friday, December 2, 2011
The brand "worked closely with Pandora to create a list of son ...
- NHL/Paramount Partnership Is Mission: Possible
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
The National Hockey League (NHL) and Paramount Pictures have entered into ...
- Toyota Goes Epicurean For Prius V
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Toyota is partnering with American Express Publishing, and its Food & Wi ...
- Hyundai At The Grammys And Beyond
Marketing Daily, Karl Greenberg - Friday, November 18, 2011
Hyundai has inked a three-year partnership with the Recording Academy to beco ...
- Denny's Teams Up With Sony Christmas Flick
Marketing Daily, Karlene Lukovitz - Monday, November 7, 2011
Starting Nov. 7, the restaurant chain is offering a "Taste of Holiday ...
- Discover, NHL Extend Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
As part of this agreement, Discover becomes title sponsor of the inaugur ...
- J.D. Power Grafts Auto Data To Media With Kantar Partnership
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
J.D. Power & Associates has signed an agreement with Kantar Media ...
- Kodak Offers Free Photo Prints Via Facebook
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2011
The "Free Kodak Prints Week" promotion will run from Oct. 17-23. Consume ...
- Honda Back On Ice For Three More Years
Marketing Daily, - Monday, September 12, 2011
American Honda Motor Co. has renewed as category exclusive National Hockey Leag ...
- NBA Player, Video Gaming League Ink Deal
Marketing Daily, Aaron Baar - Wednesday, September 7, 2011
With the future of the NBA's next season up in the ai ...
- AmEx, AT&T Partner For Small Biz Offers
Marketing Daily, - Wednesday, September 7, 2011
American Express and AT&T have partnered to offer technology tips online a ...
- McD's Latest Happy Meal Toys: Mini Skechers
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2011
Taking Happy Meal partnerships into the realm of apparel, McDonald's has launch ...
- Goya Sponsors Concerts, Food Donations
Marketing Daily, - Wednesday, August 24, 2011
As part of its "Goya Gives" campaign, a series of initiatives develop ...
- Jack Daniel's Teams With Zac Brown Band
Marketing Daily, Karlene Lukovitz - Tuesday, August 23, 2011
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnersh ...
- Boost Mobile Gets WNBA Jersey, Arena Display
Marketing Daily, Nina Lentini - Monday, August 22, 2011
Dave Mellin, communications manager of sponsorships for the brand, tells
Marketing Daily- Valvoline Partners With 'Sporting News'
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
Pete Demko, director of marketing, global brands for Valvoline, tells
Marketing Daily- P&G Ties Up One-Year Deal With BlogHer
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Women's media network BlogHer is partnering with Procter & Gamble for ...
- Puma Official Sportswear Partner Of America's Cup
Marketing Daily, - Tuesday, August 2, 2011
Footwear and apparel company Puma has signed as sportswear parter of t ...
- PepsiCo Ramps Up BlogHer Event Partnership
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
Blogger communities influence millions of women in a credible, community context, a ...
- BMW: Multi-tier, Multi-year Sponsorship Of Team USA
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pill ...
- Kraft Cheese Teams With International Chili Society
Marketing Daily, - Monday, July 25, 2011
Kraft Natural Cheese has formed a partnership with the International Chili Socie ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...
- Chevrolet Supporting Spotify's Digital Music Service U.S. Launch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Chevy is Spotify's exclusive automotive advertising partner as the European digital mus ...
- Coke Extends BET Partnership Into the Store
Marketing Daily, Karlene Lukovitz - Monday, July 18, 2011
African-American teens not only spend $96 more per month than the avera ...
- Playing With Partners: Some Rules Of The Game
Marketing: Travel, Gary Leopold - Tuesday, July 5, 2011
As marketing grows ever more complex and intertwined, finding ways to li ...