- Social Media, Economy Drives Some Segments
Marketing Daily, Tanya Gazdik - Sunday, December 30, 2012
Social media, reviving already used campaigns and economic implications, drove the t ...
- A Puppy for Christmas? Becoming 'Pet Parents'
Engage:Boomers, Amy Beamer - Monday, December 24, 2012
The image occurs in at least one commercial every holiday season: Childr ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves ...
- Mars Petcare Targets Cat Gift Givers
Marketing Daily, Tanya Gazdik - Sunday, December 2, 2012
Mars Petcare is encouraging cat owners to remember their four-legged family wh ...
- Who Is Buying Purina One?
Marketing Daily, Nina Lentini - Friday, November 30, 2012
Top 10 DMAs in which adults have used Purina One for the ...
- Beneful Launches Playful Online Videos
Marketing Daily, Tanya Gazdik - Monday, November 26, 2012
An online video series for Beneful aims to bring the joy ...
- Friskies Awards Best Cat Video
Marketing Daily, Tanya Gazdik - Sunday, November 18, 2012
"The Friskies" award for best Internet cat video of 2012, as judg ...
- Consumers Likely To Encounter Sticker Shock
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
The American Customer Satisfaction Index's (ACSI) November report shows evidence of increas ...
- Natural Pet Product Market Continues To Grow
Marketing Daily, Tanya Gazdik - Tuesday, November 6, 2012
U.S. retail sales of natural pet products totaled $4.1 billion in 201 ...
- Pet Market Rises 15% In 5 Years
Marketing Daily, Tanya Gazdik - Monday, November 5, 2012
Despite recessionary woes, dogs and cats continue to get the royal treatme ...
- Cesar Canine Cuisine Spotlights Therapy Dogs
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
The Mars Petcare US brand is asking consumers to support these do ...
- Walking A Mile In Your Pet's Shoes
Marketing: Green, Brigid Milligan - Wednesday, October 17, 2012
I consider myself to be quite environmentally conscious. But since I beca ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential ra ...
- Pedigree Launches 'Feeding Project'
Marketing Daily, Tanya Gazdik - Monday, October 1, 2012
Pedigree has launched a national marketing campaign including an initiative to fe ...
- Bayer Partners With Feline Vets
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
Bayer HealthCare LLC Animal Health Division is partnering with the American Associati ...
- Dogs To Stage Own Occupy Movement
Marketing Daily, Aaron Baar - Friday, September 21, 2012
The Occupy Movement is going to the dogs, at least one d ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consume ...
- Best Western Sponsors Pet Photo Contest
Marketing Daily, Tanya Gazdik - Sunday, September 9, 2012
Best Western is sponsoring AAA's annual photo contest calling for pet owne ...
- Petco Launches Educational Fish Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 5, 2012
Petco is urging parents to resist the hype surrounding the upcoming "Findi ...
- Honeywell Promo Enlists Pets
Marketing Daily, Tanya Gazdik - Wednesday, August 29, 2012
Honeywell has launched a Twitter-based photo contest aimed at pet owners. T ...
- Cute Dog Named Boo Signs With Virgin
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
Boo, a 6-year-old Pomeranian dog with Hallmark Card cuteness, is now offici ...
- Facebook Going To The Dogs In The UK
Around the Net In OMD Europe, Nina Lentini - Thursday, August 16, 2012
Around seven per cent of UK dogs are thought to have ...
- Who Buys Dog Biscuits?
Marketing Daily, Nina Lentini - Thursday, August 2, 2012
Top 10 DMAs in which adults who used dog biscuits or trea ...
- Best Western, AAA Join For Pet Study
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Fifty-one percent of travelers with pets say they would bring their pe ...
- Sales Of Pet Supplies Defy Economy
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Despite the tepid economy, U.S. retail sales of non-food pet supplies total ...
- PetSmart Introduces Bret Michaels Line
Marketing Daily, Tanya Gazdik - Monday, July 16, 2012
Designed for "pets that rock," PetSmart has introduced a new line ...
- Tumi Expands Offerings To Pets
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2012
Upscale travel, business and lifestyle accessories company Tumi is expanding its li ...
- Country Stars Back Purina Dog Chow
Marketing Daily, Tanya Gazdik - Sunday, June 24, 2012
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Ch ...
- Purina Solicits Cat Relationship Stories
Marketing Daily, Tanya Gazdik - Sunday, June 10, 2012
Purina is asking customers to submit their real-life cat related experiences f ...
- Meow Mix Survey Grabs Jay Leno
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Del Monte's Meow Mix has released a survey that says 8% ...