Cesar Canine Cuisine is launching a social media campaign that highlights the important work of therapy dogs.
The Mars Petcare US brand is asking consumers to support these dogs through its new "Share a Story and Share the Love" initiative, a social media campaign to help support and spotlight therapy dogs and therapy dog organizations.
Dog lovers can help celebrate therapy dogs by sharing stories featured at www.cesar.com/therapydogs through their personal social media communities such as Facebook, Twitter and Pinterest. Each share helps bring awareness to the inspirational stories of therapy dogs and the life-changing benefits they bring to people in need.
And as a broader commitment to ensuring that people in need continue to receive the powerful benefits of a dog's love, Cesar will donate $100,000 to three therapy dog organizations whose services assist people in need all over the country.
"At Cesar, we know that a relationship with a dog can have a profound impact on every life, including people in need," said Denise Truelove, brand manager at Cesar Canine Cuisine, in a release. "From veterans suffering from post-traumatic stress disorder, to helping children learn how to read, dogs can truly transform lives.”
Actress and singer Hilary Duff is joining Cesar to help spread the word as the campaign’s ambassador. She will share inspirational therapy dog stories with her Facebook friends and Twitter followers, encouraging people to get involved and help show the powerful impact therapy dogs make every day to people in need.
Cesar supports several therapy dog organizations including the American Humane Association's Animal Assisted Therapy (AAT) program, the Intermountain Therapy Animals' Reading Education Assistance Dogs (R.E.A.D.) program and The Good Dog Foundation.