• by Tanya Gazdik , April 25, 2024

Ferrari and HP Inc. have entered into what they are terming a “historic, multiyear title partnership” which features a shared commitment to advance sustainable innovation.

The automaker and race car company will deploy advanced HP technology and services, including adaptive PCs and devices, collaboration products and services, and printing capabilities, to help accelerate performance on and off the track. 

The deal includes a new team name and brand identity, “Scuderia Ferrari HP," across its F1 racing team, Scuderia Ferrari Esports team, Ferrari Esports series, and the Scuderia Ferrari car competing in the F1 Academy series.

In addition, the HP logo will make its debut on the Maranello F1 cars ahead of Miami Grand Prix scheduled for May 3-5, when the team will start competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series launched in 2023, will also race using the new moniker. 

HP and Ferrari are committed to accelerate sustainable innovation "whether through technology or sport," accordion to a release. The companies will also work together to expand educational initiatives within their teams and communities.

As part of the partnership, the integration of HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbo-charge training precision and optimize strategic decision-making, on and off the track. 

“Our founder passed on to us his continual will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation," said Benedetto Vigna, CEO of Ferrari, in a release. 

With technology, performance and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit, said Enrique Lores, CEO of HP Inc. 

“Both brands are built on rich histories that have endured the test of time,” Lores says in a release. “Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation."