- Study:Consumers Twice As Likely To Click Paid-Search Product Listings
Online Media Daily, Laurie Sullivan - Tuesday, July 27, 2010
Brands that buy rankings through paid search on engines powering retail W ...
- 30-Plus SEM Vendors
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 27, 2010
Receiving so many inquires about vendor referrals, Lauren Litwinka decided to sta ...
- Bye-Bye Manual PPC Bid Processes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 27, 2010
After being challenged to manually manage more than $7,000 for ad spe ...
- How To Structure A Landing Page
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 26, 2010
Giovanna provides insights on designing a landing page, reminding marketers that ea ...
- Finding Other PPC Conversion Funnels
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2010
Evan Britton echoes what I have been writing for months: It's ti ...
- PPC Targeted Third-Tier Search Engines
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2010
Amy Hoffman provides a comparison of third-tier search engines that may n ...
- NASA's Flight Into Social Media
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2010
NASA has begun to tap social media to reach kids with t ...
- When Ads Exceed Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2010
Too many ads and not enough clicks on paid search ads cou ...
- How Search And YouTube Can Link To Offline Sales For CPG
SearchBlog, Laurie Sullivan - Friday, July 23, 2010
Taking advantage of that in-the-moment mindset with the correct message can dri ...
- Google Invests In Paid-Search Marketplace Trada
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
Google Ventures has led a Series C venture capital round with foundi ...
- Fake Company PPC Ads Landing On Engines And Web Sites
SearchBlog, Laurie Sullivan - Wednesday, July 21, 2010
Publishers and search engines need a better system to protect themselves a ...
- Google Dethroned By 'All Other' Category
Online Media Daily, Laurie Sullivan - Tuesday, July 20, 2010
Google may own the market for paid-search advertising and queries, but wh ...
- More Than You Ever Wanted To Know About MicroHoo
SearchBlog, Laurie Sullivan - Tuesday, July 20, 2010
Daily readers of this space probably already know to expect an detail ...
- MicroHoo To Own 30% Of Market
Around the Net in Search Marketing, Laurie Sullivan - Sunday, July 18, 2010
The Microsoft and Yahoo transition team's put together a video illustrating h ...
- Google Rolls Out Keyword Targeting Tool
Around the Net in Search Marketing, Laurie Sullivan - Sunday, July 18, 2010
Dan Friedman, from the Inside AdWords crew at Google, tells us abo ...
- Google, A Matter Of Semantics
SearchBlog, Laurie Sullivan - Monday, July 19, 2010
Google not only concentrates on holding on to search market share gain ...
- When Key Words Have A Different Meaning
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 16, 2010
Stony deGeyter tells us a targeted phrase isn't always as it appear ...
- Getting Started As An Affiliate
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 16, 2010
Christine Laubenstein explains how to become an affiliate marketer. She says reven ...
- Google Search Still Bringing In The Bucks
Online Media Daily, Laurie Sullivan - Thursday, July 15, 2010
Google reported revenue gains Thursday, along with deals that helped them g ...
- Yahoo, Bing Provide Update To Search Alliance
Online Media Daily, Laurie Sullivan - Thursday, July 15, 2010
Yahoo sent a letter to advertisers Thursday to confirm Microsoft Bing wi ...
- What Google's Social Network Gaming Platform Might Look Like
SearchBlog, Laurie Sullivan - Friday, July 16, 2010
It's all about the game. But Google's Chief Financial Officer Patrick Pichett ...
- How To Track Conversions In adCenter
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 13, 2010
Tina Kelleher defines conversion tracking as a reporting metric that helps measu ...
- Customers Getting Comfy With Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 14, 2010
Companies have begun to add retargeting to their media ad budget becau ...
- Sorting Through Q2 2010 Paid-Search Data
Online Media Daily, Laurie Sullivan - Wednesday, July 14, 2010
A flurry of paid-search reports released Tuesday may have marketers' heads spinnin ...
- Another Stab At Optimizing ROI
SearchBlog, Laurie Sullivan - Wednesday, July 14, 2010
SEM doesn't live in a vacuum. Mapping the funnel to understand a ...
- How To Identify Paid Search Impostors
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 13, 2010
Social networks have made it more difficult for people to mislead potenti ...
- EF Report: Higher CPCs Signal Stronger Search Ad Market
Online Media Daily, Laurie Sullivan - Tuesday, July 13, 2010
Companies in retail, travel and auto industries dug into budgets during t ...
- LeBron/Knicks Paid Search Ads Seen On Bing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 13, 2010
Christopher Heine tells us paid ads involving Knicks tickets and the "LeBr ...
- Facebook Campaign Hits On PC Virus Woes
Online Media Daily, Laurie Sullivan - Friday, July 9, 2010
PowerMark designed a new Facebook page for NortonLive that went live Frida ...
- PPC Mistakes You Can't Afford To Make
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 9, 2010
Kevin Lee give us a list of the "common, easily rectified mistake ...