- The End Of Photoshopping?
Around the Net In Media, Phyllis Fine - Wednesday, December 21, 2011
Procter & Gamble's killing of a Cover Girl mascara ad that us ...
- McDonald's: Those Fries Are Real
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
McDonald's is highlighting growers in a campaign debuting Jan. 2. The effo ...
- Playboy Relocates Out West
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 14, 2011
After nearly 60 years as a Chicago-based institution, Playboy is moving i ...
- TV Usage On Rise, Print Grabs More Ad $ Than Mobile
MediaDailyNews, Wayne Friedman - Monday, December 12, 2011
Digital media consumption is rising, yet more research shows traditional TV usa ...
- Directories Shift Revs To Digital
MediaDailyNews, Wayne Friedman - Tuesday, December 6, 2011
Yellow Page publishers will continue to see a softening of business ov ...
- NHL Launches Campaign With NBC
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
The National Hockey League and NBC Sports are producing a national ...
- Lexus High Fashion Features Lexus Parts
Marketing Daily, Karl Greenberg - Wednesday, November 30, 2011
A new ad campaign by Lexus, set for Vogue Magazine shows mode ...
- Hamilton Beach Bows First Ads Since '09
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
Appliance maker Hamilton Beach is launching three new household products-a new li ...
- Prada Ad Starring 'True Grit' Actress Deemed Irresponsible
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
A Prada ad campaign showing 14-year-old actor Hailee Steinfeld, star of t ...
- Tommy Hilfiger Launches Holiday House Par-tay
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
"The Hilfigers" are a diverse "family" of Americans living in a mansio ...
- PUMA Unveils Pumagility Brand
Marketing Daily, Sarah Mahoney - Tuesday, November 22, 2011
The German shoe company says the launch is the largest investment ...
- Chrysler Picks Older Poet This Time
Marketing Daily, Karl Greenberg - Monday, November 21, 2011
Chrysler is once again importing Detroit into an NFL ad buy. ...
- Twitter Campaign Pays Off For AMC Shows
Online Media Daily, Laurie Sullivan - Monday, November 21, 2011
140 Proof, a social stream media platform company, has created a busine ...
- Mapping Healthy Profits: Clinic Geotargets Potential Patients
Creative Media Blog, Amy Corr - Monday, November 21, 2011
A multimedia campaign for The Everett Clinic in Everett, Wash., takes geotargeti ...
- Smirnoff Gets Funky With Fluffy Flavors
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cre ...
- Ram Is Official Truck Of The Detroit Red Wings
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
Chrysler Group LLC's Ram Truck brand will have a big presence duri ...
- ABC Elects ZenithOptimedia's Boot New Chair
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
The board of the Audit Bureau of Circulations elected Sunni Boot, C ...
- Irish Abound In Tullamore Dew Campaign
Marketing Daily, Karl Greenberg - Thursday, November 10, 2011
William Grant & Sons Ltd. is in the midst of a multimillion-doll ...
- Ram Truck Launches Yahoo Hispanic Campaign
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
Chrysler's Ram Truck division is continuing its pitch to Hispanic consumers wi ...
- Charles Schwab Updates 'Talk To Chuck'
Marketing Daily, Tanya Gazdik - Monday, November 7, 2011
Rotoscoping was an effective way to launch and differentiate the campaign s ...
- Jeep Attacks! Touts 'Call Of Duty' Wrangler
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
In its second year of a product-integration partnership with Activision's "Call ...
- Starbucks Uses QR Codes For Fall Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
Starbucks is using QR codes in various in-store locations around the Unit ...
- NY Times Circulation Jumps Following New Digital Subscription Strategy
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2011
It looks like The New York Times' shift to a paid digit ...
- Pfizer's ChapStick Takes Flack For Suggestive Print Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The lip balm brand ChapStick has angered some who say its late ...
- Mandalay Bay Seeks 'Resortists'
Marketing Daily, Karl Greenberg - Monday, October 17, 2011
Mandalay Bay Resort and Casino in Las Vegas doesn't get tourists, ...
- Conde Nast, HP, Test Delivery Of Magazines To Individual Printers
Around the Net In Media, Phyllis Fine - Thursday, October 13, 2011
HP and Conde Nast are partnering to test a subscription program th ...
- Honda Pilot Commercial Strikes A Familiar Chord
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
The new 30-second spot focuses on style and utility as it relat ...
- Ritz-Carlton Wants To Stay With You
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
The new "Let Us Stay With You" ad campaign for Ritz-Carlton ...
- Webroot Security Effort Spells It The (Bleep) Out
Marketing Daily, Aaron Baar - Wednesday, October 5, 2011
Webroot, the Internet security firm that has made a point of maki ...
- Ultimat Vodka 'Balance' Campaign Targets Type A's
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
The marketing is kicking off with ads in consumer and trade pri ...