- New Green Mountain Campaign Focuses On Fair Trade
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2012
Among other elements, the "Great Coffee, Good Vibes, Pass It On" campai ...
- The Richer You Are, The More You Read Print
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Should marketers of luxury products be doing more print advertising? It couldn ...
- New York Life Focuses On Families
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New York Life is hoping to humanize a business that consumers s ...
- Honda Launches Huge 2013 Accord Push
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
RPA, the long-time agency for Honda, rolls out its new palette ...
- Prototype Of 'Smart' Newspaper Released
Around the Net In OMD Europe, Nina Lentini - Thursday, September 13, 2012
A print version of the Lancashire Evening Post has been created wi ...
- NRS Finds Guardian Has Highest Readership ...
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 12, 2012
The Guardian's combined readership for print and online shows 4.87 million mo ...
- ... But If You Count 'Lesser Quality' Papers, Sun's No. 1
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 12, 2012
NRS figures suggest that 35.5m UK adults read a national newspaper ...
- Whither The Trade Magazine?
Around the Net In Media, Phyllis Fine - Wednesday, September 12, 2012
In light of reports that iconic Hollywood trade Variety "has been unab ...
- Publishers Struggle To Match Readership Growth With Revenue
Around the Net In OMD Europe, Nina Lentini - Tuesday, September 11, 2012
More people read newspapers worldwide than ever before thanks to online ...
- Johnnie Walker Campaign Spotlights Flavor Profiles
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2012
Dubbed "Where Flavour is King," the campaign is launching first in Afric ...
- Print: The Original Multi-Medium
MediaDailyNews, Mike Bloxham - Wednesday, September 12, 2012
The nature of the print product should make it ideal for leveragi ...
- Print Ad Spend Lags Other Media
MediaDailyNews, Erik Sass - Tuesday, September 11, 2012
Print ad spending continued to dwindle in the first half of 201 ...
- 'USA Today,' Yesterday and Tomorrow
Garfield at Large, Bob Garfield - Monday, September 10, 2012
This week 'USA Today' celebrates its 30th anniversary -- and I w ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- New Ad Campaign For Dodge Dart Shifts Into 6th Gear
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Chrysler's Dodge division is going forward in time to further its two-month-o ...
- Newspaper Revenues Slide Again, Online Remains Sluggish
MediaDailyNews, Erik Sass - Wednesday, September 5, 2012
There will be no reprieve for the newspaper industry in 2012, judgi ...
- Sprint: Sharing Is Not The Solution
Marketing Daily, Aaron Baar - Tuesday, September 4, 2012
The new campaign, created by Sprint and its Team Sprint agency (Digit ...
- Komen Launches Image-Repair Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
Susan G. Komen for the Cure will put survivors in ads ...
- Did D-Howard Ad Add Insult To Injury?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
Dwight Howard and the Orlando Magic did not have a friendly break ...