- HBO Shop Promotion Offers Hugs In N.Y.
Marketing Daily, - Tuesday, December 16, 2008
The HBO Shop is doing a street marketing program, "Peace, Love, HBO ...
- Study Finds Coupon Usage Is Intensifying
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2008
There are fast-growing opportunities in online coupons, as well as mobile marketin ...
- Dunkin' Still Relies On The 'Old' Mobile Ads
Marketing Daily, Nina Lentini - Wednesday, December 10, 2008
The eye-catching, tricked-out Toyota Yarises are the latest addition to Dunkin' Brand ...
- Retailers Make Online Shopping More Attractive For Christmas
Research Brief, Jack Loechner - Wednesday, November 19, 2008
According to results of the 2008 eHoliday Study from Shop.org, 56.1% ...
- Study: Promotional Swag Works Better Than Advertising
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 11, 2008
And if free publicity for Fairy Dust and Super Bowl fence-sitters aren' ...
- 'Home' Movies: Hallmark Pitches 'Holiday' Cheer
MediaDailyNews, Fern Siegel - Monday, November 10, 2008
Some advertisers are pulling back in the fourth quarter, but Hallmark Chann ...
- Cox Goes For Four: Wireless Plus Triple-Play TV, Phone, Internet
MediaDailyNews, David Goetzl - Monday, October 27, 2008
Cable operator Cox Communications, which pioneered the "triple play," is set ...
- Comedy Pitch: Free '30 Rock' Downloads Via 'TV Guide'
MediaDailyNews, Fern Siegel - Thursday, October 23, 2008
TV Guide knows something about hot properties. In this case, Tina Fe ...
- For Coupon Queens, It's The Thrill Of The Hunt
Marketing Daily, Sarah Mahoney - Wednesday, October 1, 2008
The research revealed that hunting for cheaper products provided these women wi ...
- Primetime & Cable Product Placements Down; Broadcast Up
Research Brief, Jack Loechner - Friday, September 26, 2008
The Nielsen Company recently reported that product placements for the first ha ...
- Valpak, Martha Stewart Dangle N.Y. Trip
Marketing Daily, - Wednesday, September 24, 2008
Five sweepstakes winners will be flown to New York to attend t ...
- Honda Fit Drives CW's Biggest Promo
MediaDailyNews, Wayne Friedman - Tuesday, September 23, 2008
Looking to boost its already improved prime-time viewership, CW will team ...
- CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2008
Pressing onward into its fall marketing season, CBS will feature a promoti ...
- PR Pioneer Regis McKenna Now Angel Investor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 9, 2008
Regis McKenna, who opened his public relations firm in 1970, is ...
- TNT Uses Tolls In TV Marketing Ploy
MediaDailyNews, David Goetzl - Friday, August 29, 2008
TNT is turning to one of the more persuasive promotional techniques ...
- As Economy Sours, Consumers Clip More Coupons
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 28, 2008
A new study that polled nearly 1,400 consumers online finds that 7 ...
- Name Drain
Media Magazine, Brandon Miller - Tuesday, July 22, 2008
Time to head for Pink Taco Stadium. Okay, so Pink Taco Stadi ...
- In the Moment
Media Magazine, Daniel Frankel - Tuesday, July 22, 2008
The buzz term is "moment of exclusivity." "With digital signage, we c ...
- The New Next: The Journey's the Thing
Media Magazine, Johanna Beyenbach, Paul Woolmington - Tuesday, July 22, 2008
At the beginning of the summer, the third annual Come Out &am ...
- At GM, Desperate Times Call For Incentives
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 20, 2008
To counter unexpectedly weak demand, General Motors is extending the same discoun ...
- EBay Revising Fee Structure To Take On Amazon
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 20, 2008
EBay is stepping up an overhaul aimed at getting more users ...
- Clear Channel Promotes Four
MediaDailyNews, Erik Sass - Tuesday, August 19, 2008
Clear Channel Radio promoted four senior executives to newly created positions ...
- FSIs Promote New Products, Drive Shopping Trips
Research Brief, Jack Loechner - Tuesday, August 19, 2008
According to a recent report fromTNS media intelligence, The Weighted Average Fa ...
- Take Me Out
Media Magazine, Douglas Quenqua - Tuesday, July 22, 2008
In the early 1930s, Brooklyn clothier Abe Stark took some unwanted ...
- Bussed: 'Seinfeld' Tours The Campus Circuit
MediaDailyNews, Fern Siegel - Wednesday, August 13, 2008
"Seinfeld" has hit the road. Literally. The "Seinfeld Campus Tour" set o ...
- Chick-fil-A Sponsors ESPN's 'Mascot Moves'
MediaDailyNews, David Goetzl - Tuesday, August 12, 2008
Chick-fil-A, a title sponsor of the formerly named Peach Bowl, has ...
- Survey: Online Coupon Usage Up 39% Since 2005
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2008
[Retail] Demographically, 29% of online coupon users and 23% of newspaper coup ...
- Newspapers Dominate Coupon Sourcing, But Internet Up 83% in American HH Coupon Usage
Research Brief, Jack Loechner - Thursday, July 31, 2008
According to a recent analysis Scarborough Research, Internet coupons are of increasi ...
- A-Rod Goes Hollywood; Signs With William Morris Agency
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 22, 2008
...
- Use Of Internet Coupons Up 83%, Firm Says
Marketing Daily, - Friday, July 18, 2008
Internet coupons are of increasing interest to consumers, according to a rece ...