- Pop-Tart Promo Ups Calif. Tortilla Sales 32%
Marketing Daily, - Thursday, May 28, 2009
Tortillas and Pop-Tarts might not seem an intuitive match, but it kee ...
- Dreyer's Drives $100,000 'Taste of Recovery' Promo
Around the Net In Brand Marketing, - Thursday, May 28, 2009
Nestle USA's Dreyer's Grand Ice Cream, which says it created the Roc ...
- Jolly Time, Tony's Pizza Launch Bowling Promos
Marketing Daily, - Wednesday, May 27, 2009
Jolly Time Pop Corn and Tony's Pizza have each launched bowling promoti ...
- Walmart To Give Away 1 Million Treats
Marketing Daily, - Wednesday, May 27, 2009
Wal-Mart Stores is starting summer off with a large-scale freebie, planning ...
- JetAmerica Plans July Takeoff
Around the Net In Brand Marketing, - Wednesday, May 27, 2009
JetAmerica, the latest venture from Skybus founder John Weikle, plans to laun ...
- State Farm Teams Up With Live Nation In Promo
Marketing Daily, - Thursday, May 21, 2009
Insurance company State Farm will promote its designated driver program for Li ...
- Search Wrong On 'Idol'
Online Media Daily, Mark Walsh - Thursday, May 21, 2009
So much for search volume as a pop culture predictor. Based ...
- Kris Wine Partners With Vespa In Sweepstakes Launch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
Kris, a Pinot Grigio from Italy, is launching its first marketing campai ...
- Marriott Launches Nickelodeon Getaway Program
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hote ...
- JetBlue Extends Refunds For Those Who Have Lost Their Jobs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
...
- Joseph Abboud, NBA Ink Multi-year Promo Deal
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
Events began Monday night in New York's West 4th Street public basketba ...
- 'The Simpsons' Plot To Keep Merchandise Juggernaut Rolling
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
Homer, Marge, Bart, Lisa and Maggie are in a race to tu ...
- Wyndham Hotels Helps Travelers 'Save Summer'
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2009
"This effort from Wyndham is a creative way to instigate some vir ...
- Dos Equis Launches Effort Around 'Academy'
Marketing Daily, Aaron Baar - Tuesday, May 12, 2009
Dos Equis will promote The Interesting Academy through a marketing campaign th ...
- French's Mustard Twins Value Offer, Branding
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
A new campaign for French's Mustard promotes more mustard for less mon ...
- All American Pet Does Movie Tie-In, Contest
Marketing Daily, - Tuesday, May 12, 2009
All American Pet Co. is tying in with Disney-Pixar's new 3D movi ...
- KFC Burned By Grilled Chicken Rollout
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
KFC's grilled-chicken launch managed to strain relationships with three core constituents ...
- American Airlines Overhauls Frequent-Flier Program
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
American Airlines is unveiling an overhaul of its Web site today th ...
- Jeep Terminates Big Effort For Warner Film
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
A Chrysler spokesperson says that not much more than a pair ...
- KFC Will Issue Rainchecks For Promotion Touted By Oprah
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
...
- Mars Launches 'Relief Act' Sampling
Marketing Daily, - Thursday, May 7, 2009
Mars Snackfood U.S. has launched the Mars Real Chocolate Relief Act, offeri ...
- Starbucks Coupons Promote Grocery Products
Marketing Daily, Karlene Lukovitz - Thursday, May 7, 2009
The coupons were suggested by numerous Starbucks customers on its starbucksidea.com sit ...
- InterContinental Hosts Bed-Jumping Event
Marketing Daily, Karl Greenberg - Thursday, May 7, 2009
"The reason we did it this way is that IHC ... ...
- Tempting And Tempestuous: Oprah, Free Chicken Offer
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
"The combination of free food and Oprah is a tsunami," says cris ...
- Comcast Joins Green Day Blitz
Marketing Daily, - Wednesday, May 6, 2009
Add Comcast to the list of companies aiding Green Day's marketing bli ...
- Anheuser, Live Nation Re-Up Sponsorship
Marketing Daily, - Wednesday, May 6, 2009
Anheuser-Busch and Live Nation, the world's largest producer of live concerts, ha ...
- CBS Goes On Ad Offense For Upfront
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
CBS is pushing its status as the top broadcast net in pri ...
- Growth Curve: RIM Device Surges Past iPhone In Q1
Online Media Daily, Mark Walsh - Tuesday, May 5, 2009
Thanks to a "buy-one-get-one-free" promotion, Research in Motion's BlackBerry Curve overtook t ...
- Your Brand, His Chest
Media Magazine, Susan Kuchinskas - Friday, May 1, 2009
At the height of the dot-com frenzy, san francisco taqueria Casa Sanch ...