- New Slogan For National Hot Dog Month
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
To celebrate the start of July's National Hot Dog Month, the Nation ...
- White Sox, Outdoor Channel Teams For Promotions
MediaDailyNews, David Goetzl - Friday, June 29, 2012
The Outdoor Channel took a swing Friday with a promotion giving baseba ...
- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Boston Market Promos Signal Positioning Refocus
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2012
Boston Market has launched a series of summer promotions that mark t ...
- JetBlue Launches Online Game Show
Marketing Daily, Tanya Gazdik - Monday, June 18, 2012
JetBlue Aiways is hosting a live, online game show this week call ...
- JetBlue Promo Links With Night Ranger, 'Rock Of Ages'
Marketing Daily, Tanya Gazdik - Sunday, June 17, 2012
The latest off-the-wall promotion from JetBlue Airways celebrated the release of t ...
- Chevy Backs Sportsman 'Made In America' Series
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
The Sportsman Channel has a deal with Chevrolet that includes exposure ...
- NBC Debuts New Comedies Ad-Free
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
NBC will use dual stunts to give a lift to a pa ...
- Vespa Promotion Offers Free Scooter
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Vespa USA is launching a summer promotion in the U.S. dangling ...
- Off-Channel Promos Crucial In Reaching Mass Audience
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2012
It is not enough to promote new TV shows on one's o ...
- Schick Flies With Spidey
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Schick is getting a ride on Spidey's silken bungee cord via ...
- Lexus Title Sponsor For Virtual U.S. Open
Online Media Daily, Fern Siegel - Monday, June 11, 2012
Lexus has partnered with the USGA (United States Golf Association) and WG ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- Hilton Garden Inn Launches 'Breakfast With Heart'
Marketing Daily, Tanya Gazdik - Sunday, June 10, 2012
Hilton Garden Inn is partnering with hunger-relief organization Feeding America to provi ...
- Discovery: Brands Should Aim At Social Influencers
Online Media Daily, Mark Walsh - Friday, June 8, 2012
In keeping with its focus on social media, the cable giant h ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- Walmart, P&G Team To Promote Mobile Shopping
Online Media Daily, Mark Walsh - Thursday, June 7, 2012
Walmart has joined forces with Procter & Gamble on a month-long marketi ...
- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- Virgin Begins Portland Service With Quirky Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2012
Virgin America launched its new service to Portland, Oregon with a quir ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...
- Memorial Day Good For C-Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Wells Fargo Securities surveyed beverage retailers that represent thousands of U.S. c-store ...
- Lenovo Looks To Light Up Nights
Marketing Daily, Aaron Baar - Tuesday, June 5, 2012
One ultra-light, ultra-thin, but very powerful laptop, passed among many users, ...
- United Airlines Rewards Employees, Customers
Marketing Daily, Tanya Gazdik - Sunday, June 3, 2012
United Airlines is offering prizes to customers who nominate employees for gre ...
- Social Media Gets Festival Ad Budget Earmarked For TV, Radio
Online Media Daily, Laurie Sullivan - Friday, June 1, 2012
A dwindling local television and radio audience forced sponsors and promoters f ...