- Ram Truck Rolls Into Ram Jam Finale
Marketing Daily, Karl Greenberg - Friday, December 21, 2012
The automaker in February began promoting five top country musicians -- Z ...
- Facebook Focused On Upping Services For Small Businesses
Online Media Daily, Laurie Sullivan - Thursday, December 6, 2012
Simplicity breeds adoption, especially when it comes to online advertising and marketin ...
- Q&A With Olivier Francois, Man Of The Day
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 3, 2012
Chrysler, LLC's automotive marketing star, Olivier Franois, talks music, advertising, brand val ...
- Q&A: VW Has A Unique Position, Even Underwater
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
The brand itself is souped up, with increasing sales, consideration and mark ...
- Q&A: For Affluent Gen Y, Confidence Soars
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2012
It won't take much to brighten the spirits of affluent consumers. ...
- Q&A: Illycaffe Global Comms Chief
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Anna Adriani, global PR director and chief sustainability officer for Illycaff, ...
- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might se ...
- Jim Vurpillat: Cadillac ATS Ushers In New Buyers
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new car gives the brand some legitimacy around backing public a ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, a ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps ...
- MTV: Youngest Millennials Flee To Twitter
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
"We went to one [incubator] where there was a canoe-maker, someone designi ...
- Q&A With Wendy's CMO Craig Bahner
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
The Wendy's Company announced that in March 2013 it would roll o ...
- Can One TV Brand Reach 10 Billion Devices?
Media Magazine, Sarah Mahoney - Friday, September 28, 2012
Roughly a year after joining Discovery Communications, JB Perrette wants to ta ...
- Gamechanger: iPad Takes the Field
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
It's no secret that football and technology go together like ranch dressi ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older descri ...
- StubHub CMO Ray Elias: We Are Not Just A Ticket Seller
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
This year, online ticket seller StubHub launched its largest marketing effort ...
- Facebook's Ultimate Social Search Engine Looks More Like Ask.com
SearchBlog, Laurie Sullivan - Wednesday, September 12, 2012
The world watches and waits for Mark Zuckerberg to announce a sear ...
- Q&A: Stores Rule; Social And Mobile Lag
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
How exactly does digital influence the way shoppers behave, from product resear ...
- Q&A: Mobile Makes Inroads On Event Marketing
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
"If you dissect the pain point for most marketers," says Uzair Dad ...
- Q&A With Dunkin's John Costello: ROI Comes First
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
As Dunkin' introduced its first mobile app for payment and gifting f ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digital ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- Pricing And Social Media: Can Brands Push Back, Too?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
Jean-Manuel Izaret, a partner with Boston Consulting Group's San Francisco office, sa ...
- Earning Its Place At The Party
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Display advertising is getting weaker, with a flat to declining return ...
- Why Subway Loves TV
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Perhaps we're fascinated by how many Subway sandwiches athletes like Michael Phel ...
- Garber (MLS), Hainer (Adidas) Talk Technology
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
The 2012 Major League Soccer All-Star Game on July 25 featured t ...
- Can Display Get Emotional?
OMMA Magazine, Carrie Cummings - Wednesday, July 18, 2012
Four of the best brains in display advertising say it's a form ...
- Q&A: Virgin Mobile Marketing Head Faris On Retail
Marketing Daily, Aaron Baar - Friday, July 20, 2012
This week, the Sprint-owned brand is opening its first branded retail outl ...
- Q&A: For Retailers, Smartphones Rewrite Email Rules
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
For the Fourth of July holiday, for example, 57% of major retaile ...