- Programmatic Predictions For 2014
RTBlog, Tyler Loechner - Tuesday, December 31, 2013
With 2014 right around the corner, many programmatic media-buying experts are eag ...
- Tagged Sharks Tweet Locations for Real Time Warnings
The Social Graf, Erik Sass - Friday, December 27, 2013
Here's another one of those headlines about social media that would ha ...
- Justine Sacco Saga Led To No-no Real-Time Marketing Effort By Gogo
Around the Net in Real-Time, Tyler Loechner - Monday, December 23, 2013
In-flight Internet provider Gogo is the latest company to try wedging itse ...
- IXI Updates Measurement Platform
Real-Time Daily, Tyler Loechner - Monday, December 23, 2013
Data provider IXI Services, a division of Equifax, has announced an upda ...
- Ad Tech's IPO Bubble: Real-Time With LiveRail CEO Mark Trefgarne
RTBlog, Tyler Loechner - Monday, December 23, 2013
Ad technology company IPOs were aplenty in 2013, and rumors of mo ...
- FreeWheel Adds comScore Metrics To Improve Video Buys
Online Media Daily, Gavin O'Malley - Thursday, December 19, 2013
Video ad manager FreeWheel plans to integrate comScore validation measures into i ...
- Reduce Data To White Label Real-Time Analytics Platform For Agencies
Around the Net in Real-Time, Tyler Loechner - Thursday, December 19, 2013
Techcircle.in has reported that Reduce Data, a real-time ad analytics platform, h ...
- FreeWheel, comScore Partner To Make Online Video Buying More Like TV
Real-Time Daily, Tyler Loechner - Thursday, December 19, 2013
Video ad platform FreeWheel today announced it has partnered with comScore ...
- Cookies, Privacy And Mega-Monopolies (And Avoiding The 'Dark Ages' Again): Real-Time With Neustar's Dave Helmreich
RTBlog, Tyler Loechner - Thursday, December 19, 2013
Dave Helmreich, Neustar's vice president of media and advertising, thinks some priva ...
- Facebook Buys Into Real-Time Sports Updates
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 18, 2013
Hoping to be a more reliable resource of real-time information for publisher ...
- Payment Conversion in the World of Mobile Commerce
MobileShopTalk, Chuck Martin - Tuesday, December 17, 2013
Throughout the mobile path to purchase, there are multiple times and wa ...
- Real-Time Marketers Walk Line Between Preparedness, Action
Real-Time Daily, Tyler Loechner - Tuesday, December 17, 2013
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility ...
- Taste Testers: What RTB Can Learn From RTM
RTBlog, Tyler Loechner - Tuesday, December 17, 2013
One of the more interesting topics raised in the real-time marketing repo ...
- Marin, BlueKai Partner For Search Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Marin Software will begin to offer a targeting option that integrates firs ...
- Capital One's Real-Time Marketing, Offline Sponsorship Combo Paying Off
Around the Net in Real-Time, Tyler Loechner - Friday, December 13, 2013
Warc has reported that Capital One's combination of real-time marketing and offli ...
- Marketo Gets Personal, Acquires Insightera
Real-Time Daily, Tyler Loechner - Friday, December 13, 2013
Digital marketing platform Marketo has announced it has signed a definitive agreeme ...
- RTM: Thinking Beyond the 30-Second Spot
Real-Time Daily, Kurt Abrahamson - Friday, December 13, 2013
Social media has fundamentally changed digital advertising, and heading into 2014, real-ti ...
- Integral Receives Patent For Ad Blocking Tech
Real-Time Daily, Tyler Loechner - Wednesday, December 11, 2013
Less than a month after receiving Media Rating Council accreditation for i ...
- DataPoint Media Adds New Targeting Data, More Bad News For Cookies
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
DataPoint Media, an audience targeting company with a focus on exchange-based tradin ...
- Video Rolling Toward TV Measurement: BrightRoll Adds Nielsen OCR
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielse ...
- TowerData Acquires Real-Time Data Provider For Email Marketing
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
At the Email Insider Summit this morning, email data service provider TowerDa ...
- Google Forges Ahead, To Let Traders Buy Based On Viewability
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
Just weeks after the Media Rating Council (MRC) announced it will li ...
- Tablets Double Share of Ad Impressions In A Year
Research Brief, Jack Loechner - Thursday, December 12, 2013
According to the Adfonic Q3 2013 Global AdMetrics Report, tablets have doubl ...
- Adaptive Media To Adopt OneScreen? Companies Sign Letter Of Intent
Real-Time Daily, Tyler Loechner - Wednesday, December 11, 2013
Supply-side platform (SSP) Adaptive Media on Wednesday announced it has signed ...
- Turn Integrates With Adobe Target, Maxymiser For DMP Upgrades
Real-Time Daily, Tyler Loechner - Wednesday, December 11, 2013
Turn, a marketing technology platform, on Wednesday announced it has integrated wi ...
- Automation Shy
RTBlog, Tyler Loechner - Wednesday, December 11, 2013
One of the most common pieces of advice a real-time marketer hea ...
- Pixalate Raises $4.6 Million, Offers Fraud Detection Tech For Free
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Real-time ad analytics platform Pixalate is expected to Tuesday announce it h ...
- WPP Acquires Crystal Semantics: Hedging Bets Given Demise Of The Cookie, Or Is Content Truly King?
Real-Time Daily, Seth Ulinski - Tuesday, December 10, 2013
After firsthand experience selling Crystal Semantics' core technology while working with European-bas ...
- A Picture Worth A Thousand Quants
RTBlog, Tyler Loechner - Tuesday, December 10, 2013
The University of Waterloo has unveiled a new technology laboratory that wi ...
- A/B Testing 'Mission-Critical' For RTM
Around the Net in Real-Time, Tyler Loechner - Monday, December 9, 2013
Mashable has posted an article explaining how to optimize marketing in real-tim ...