Video Rolling Toward TV Measurement: BrightRoll Adds Nielsen OCR

by , Dec 12, 2013, 11:52 AM
  • Comment (1)
  • Recommend (3)
Subscribe to RTM Daily

Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielsen. Through the partnership, BrightRoll will integrate Nielsen Online Campaign Ratings into its console, providing new measurements and analytics to BrightRoll customers. The purpose of the ratings are to provide online video advertisers with TV-like measurement.

Tod Sacerdoti, CEO and founder of BrightRoll, said advertisers have not been able to validate the effectiveness of digital video campaigns across online and TV in real-time, which is what the Nielsen ratings provide.

Megan Clarken, EVP of global product leadership at Nielsen, claimed that Nielsen Online Campaign Ratings are "quickly becoming the standard audience measurement for digital advertising." LiveRail uses the ratings, and some of Nielsen's partners that have the data integrated into their offerings are starting to receive Media Rating Council accreditation.

1 comment on "Video Rolling Toward TV Measurement: BrightRoll Adds Nielsen OCR".

  1. John Haggard from Media Negotiator
    commented on: December 13, 2013 at 9:16 a.m.
    This is good news. The toughest part of buying digital is accountability, and when MRC accreditation rolls out more prominently in this arena, digital spending will really take off.

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent RTM Daily Articles

>> RTM Daily Archives