Tag results for "real-time" for December 2015
- Merchandising Is Next Data Point In Online Ad-Serving PlatformsContent Analytics engineers are working to integrate the company's merchandising technology in ...
- Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The HeadThe era where a mere click and impression are top metrics ...
- A Roundup of 2015's Most Significant Ad-Tech AcquisitionsVerizon bought AOL for $4.4 billion; British agency conglomerate WPP bought Medialets a ...
- Programmatic Mobile Campaigns: When And How To EngageWill Proops, global head of revenue, Axonix, talks about mobile programmatic f ...
- 2016 Real-Time Outlook: Brazil and Latin America EditionExecs from The Rubicon Project Latin America, MediaMath Brazil, comScore Brazil, DynAdmic Brazil, TubeMogul Brasil and IgnitionO ...
- See Real-Time Daily's Top 10 Commentaries Of 2015Leave it to the experts to say it best. This year, reade ...
- Navigating The New Data EconomyAmit Ahuja, general manager-data management, Adobe Marketing Cloud talks about the value ...
- Digital Media's Language Problem (Or, The Gap Between Brand Goals And Publisher Metrics)As cross-device usage increases, the Internet of Things accelerates and traditional med ...
- Real-Time Daily's 5 Most-Read Stories Of 2015Real-Time Daily had an eventful year, with ad blocking, acquisitions, layoffs, nati ...
- It's Time to Move On From Typecasting MillennialsIf you're still identifying millennials simply by age, you're missing out ...
- Bridging The Gap Between Digital Media And CreativeHavas Media Group programmatic solutions head Hossein Houssaini talks to Beet.TV abo ...
- Digital Video Has Entered the RingDigital video has been training in the background and is now pois ...
- Who's Most Engaged With Liquor Ads? Answers May Surprise YouIf you assume the engaged beer, wine and spirits audience is you ...
- OpenX Partners With Quebecor MediaOpenX announced a partnership with Canadian company Quebecor Media this week. ...
- 2016: The Year Publisher and Platform Partnerships Leave Beta PhaseIn 2015, publishers realized platforms' power to distribute their content, AdExchanger's Sarah Sluis assert ...
- Bauer Xcel Media's Christian Baesler Talks Header Bidding, Going Almost 100% ProgrammaticBauer Xcel Media, digital arm of global publisher Bauer Media, is almo ...
- Conde Nast Digital Sees Boost In Revenue, Credits ProgrammaticCondé Nast Digital told Campaign its revenue increased 40% year over yea ...
- StartApp Partners With Inneractive For Programmatic Video ExchangeNew York-based mobile ad platform StartApp recently announced a partnership with Inneractiv ...
- Outfront Planning Addressable Outdoor Ad NetworkOutfront Media, previously known as CBS Outdoor, plans to roll out ...
- BPA Worldwide Launches Third-Party Certification For Inventory Quality GuidelinesBPA Worldwide has launched a new certification program to support the Trustwort ...
- Programmatic Video Makes Slow Progress In Chinese MarketProgrammatic's entrance into digital markets looks different around the globe. In China, advertise ...
- Startup Says It May Bypass BlockersA startup called Free All Media thinks plugging content directly into publisher ...
- When Ad Blocking And Pop Culture CollideWith AdBlock Plus parent company Eyeo announcing that 13.2 million people ...
- Authenticated Digital Launches Ad-Authentication PlatformAuthenticated Digital has launched a platform aiming to bring "full transparency ...
- IAB Appoints OpenX Co-Founder As Co-Chair of Programmatic CouncilThe IAB has appointed OpenX Co-Founder and CRO Jason Fairchild as ...
- YuMe's SSP Gets A Data UpgradeAd-tech company YuMe is introducing an enhanced version of its SSP (supply-si ...
- Media Quality Is Important (But What Does Quality Mean?)An Integral Ad Science (IAS) survey of 400 digital advertising professionals fou ...
- For Cross-Device ID-ing At Scale, Probabilistic Only Game in TownAs the market has come to realize the importance of communicating wit ...
- PaperG's Victor Wong Says Rich Media Is DeadPaperG CEO Victor Wong predicts the death of rich media, the ri ...
- Lotame Names New APAC Managing Director To Boost APAC GrowthGlobal data management platform Lotame tapped Alex Sibois as managing director f ...
