- Chevrolet Launches App For Sales Staff
Marketing Daily, - Friday, July 30, 2010
The General Motors division says it plans a nationwide rollout to Chevrol ...
- Young Latinos Lag In Mobile Use, But Boast Big Buying Power
MediaDailyNews, Erik Sass - Friday, July 30, 2010
Young Latino adults don't use mobile devices to socialize and communicate wi ...
- Inscrutable Consumers Push New Frugality Overboard
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
Devin Leonard, with the help of 15 of his colleagues, has p ...
- Nielsen: Modest Sales Increase For Back-To-School Season
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
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- Madonna Shoots Material Girl For Macy's
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
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- RadioShack Rolling Kiosks Into Target Stores
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2010
"It's a genius cross-branding move," Cathy Hotka, a retail branding consultant bas ...
- Cosmetic Companies Post Prettier Profits
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2010
At Avon Products, which hiked its ad spending 19%, second-quarter revenue ro ...
- Clearwire To Power Best Buy Connect 4G
Marketing Daily, - Thursday, July 29, 2010
Electronics retailer Best Buy and wireless broadband services provider Clearwire have announc ...
- Power: 3rd Party Auto Sites Are Tops for Shoppers
Marketing Daily, - Thursday, July 29, 2010
Silver lining for automakers? In the month of purchase visits to manufactur ...
- Wal-Mart Needs to Strike Balance Between Basics And Glitter
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
Wal-Mart says it has listened to its customers and thinks that ...
- Wharton: WOM Customers 16% More Valuable
Marketing Daily, Sarah Mahoney - Wednesday, July 28, 2010
"In the short run, these word-of-mouth clients are more valuable because ...
- Sears Targets College Kids Via FB Application
Marketing Daily, Aaron Baar - Wednesday, July 28, 2010
The effort uses an application called the Campus Connector through which studen ...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- Neiman Marcus Tempts Fashionistas With Contest
Marketing Daily, - Tuesday, July 27, 2010
In the first round, consumers pull together looks from its fall offering ...
- MSLO Sees Declines Moderate In 2Q
MediaDailyNews, Wayne Friedman, Erik Sass - Wednesday, July 28, 2010
Strong merchandising results improved Martha Stewart Living Omnimedia financials -- but t ...
- Let's Make A Deal: Ad Company Debuts Online Offer Exchange
Online Media Daily, Mark Walsh - Thursday, July 29, 2010
Capitalizing on the rise of group buying online, Groupon competitor DealOn Med ...
- Where Shoppers Want to Find Their Promotions
Research Brief, Jack Loechner - Thursday, July 29, 2010
According to a new CrossView survey among shoppers in North Carolina, Ohi ...
- NPD Group: Convenience, Cravings, Atmosphere Drive Take-Out
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
The NPD Group says that that nearly two-thirds of prepared foods so ...
- Target Under Fire From Gay Community
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
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- Meijer's Increases 'Home Grown' Commitment By 20%
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
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- BTS: Social Media, Mobile, Department Stores
Marketing Daily, Sarah Mahoney - Tuesday, July 27, 2010
"The overall tone was a little surprising, and very upbeat," Alison Pau ...
- Michelin Effort Spotlights Product Longevity
Marketing Daily, Karl Greenberg - Tuesday, July 27, 2010
The latest element of the campaign, "The Right Tire Changes Everything," borro ...
- Jockey Int'l. Inks Deal With Tim Tebow
Marketing Daily, - Tuesday, July 27, 2010
Tebow will work with several of Jockey's lines, including the "Staycool" collectio ...
- Levi's Chooses Levi's Girl
Marketing Daily, - Monday, July 26, 2010
Smith will get an immersion course in Levi's marketing with a foc ...
- Grocers Dispensing Nutritional Advice To Their Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
A nutritional-scoring system being tested at some Kroger grocery stores is pa ...
- Hasbro's Sales Explode As NERF Rifles Capture Boy's Fancies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Hasbro's NERF Ball -- the polyurethane foam sphere that could be toss ...
- The Rich Prefer To Be Understated, But They're Spending Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Barry Silverstein reports on two studies that suggest that the rich pref ...
- CardStar Deal Rewards Foursquare
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 27, 2010
Mobile loyalty card application CardStar has tapped Foursquare for its new iPho ...
- How To Beat Walmart: Ambience, Private Label
Marketing Daily, Sarah Mahoney - Monday, July 26, 2010
While the décor was seen as somewhat more downscale, it was al ...
- Whole Foods Launches First-Ever "Non GMO" Soymilk
Marketing Daily, - Monday, July 26, 2010
An estimated 90% of domestic soybeans have been genetically modified. Earth Balanc ...