- Flurry's Mobile RTB Magic
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 31, 2013
Forbes is really excited about mobile RTB, and, in particular, Flurry’s mobi ...
- RTB To Reach $3.3B In U.S.
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 31, 2013
Programmatic ad spending should hit $12 billion this year, with the U. ...
- Solving RTB's Pricing Crisis
Programmatic Insider, Jeanne Houweling - Thursday, October 31, 2013
Programmatic platforms and bidding systems were designed to democratize the display-ad spac ...
- The Trade Desk Adds DG's Pre-Bid Data To DSP
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
In a world filled with Big Data, there's always more to offe ...
- Real-Time Is Really 0.36 Seconds
RTBlog, Tyler Loechner - Thursday, October 31, 2013
It takes 0.36 seconds for a browser to display the winning bidder ...
- Programmatic Buying Drives More Advanced Targeting In Video Campaigns
Video Insider, Daisy Whitney - Thursday, October 31, 2013
The explosive growth in programmatic buying is driving a rapid increase ...
- Is RTB Ending Mobile Performance Advertising?
Around the Net in Real-Time, Tyler Loechner - Wednesday, October 30, 2013
VentureBeat this week posted an article saying that real-time bidding (RTB) ...
- Twitter Sheds Light On Its Thoughts Of RTB's Future
Around the Net in Real-Time, Tyler Loechner - Wednesday, October 30, 2013
Business Insider on Wednesday posted an article commenting on a post Twitter ...
- Magnetic Creates Initiative To Protect Brand Marketers From Fraud
Online Media Daily, Laurie Sullivan - Monday, October 28, 2013
Fraudulent impressions don't seem to get much attention these days -- n ...
- Programmatic: Using Data and Analytics To Drive Media Decisions
Programmatic Insider, Skip Brand - Tuesday, October 29, 2013
Initially synonymous with RTB, DSPs, and direct-response marketing, the definition of programmat ...
- Sociomantic Strikes Data Partnership, Helps Travel Marketers Boost Demand
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Ad retargeting firm Sociomantic on Tuesday announced a partnership with Revenue Manageme ...
- Native, RTB Set To Converge?
Around the Net in Real-Time, Tyler Loechner - Monday, October 28, 2013
An article published on Advertising Age this morning says that real-time biddi ...
- LifeStreet Enter Mobile RTB With RevJet Platform
Around the Net in Real-Time, Tyler Loechner - Monday, October 28, 2013
VentureBeat recently reported that ad technology firm LifeStreet Media has moved in ...
- Marketing Attribution Models Are Not A Magic Wand To Improve Sales
Marketing Daily, Greg Coleman - Friday, October 25, 2013
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-tr ...
- Facebook Jumps On Retargeting Bandwagon
Programmatic Insider, James Green - Thursday, October 24, 2013
News from Facebook just keeps on coming. Yet, for a company focus ...
- MoPub Could Quintuple Revenue In 2013
Around the Net in Real-Time, Tyler Loechner - Wednesday, October 23, 2013
"According to Twitter's latest S1, MoPub's revenue in the first half ...
- Mobile Video Ads Now Available For Programmatic Buying Via Adelphic
Real-Time Daily, Tyler Loechner - Wednesday, October 23, 2013
Targeted mobile advertising company Adelphic on Wednesday announced the addition of mobi ...
- DG Debuts Tool To Detect Ad Display Fraud
Online Media Daily, Laurie Sullivan - Monday, October 21, 2013
DG is launching a feature in its Peer39 platform Tuesday that allo ...
- Insights Are For Brands, Data Is For Direct Response: The IMP Is Born
Programmatic Insider, Skip Brand - Tuesday, October 22, 2013
To the marketer inundated with disparate, disjointed data, I suggest a n ...
- FBX Prices Were Going Up Even Before Google Joined The Party...
RTBlog, Tyler Loechner - Tuesday, October 22, 2013
Arriving fashionability late - or, rather, not being invited until the par ...
- RTB Changing The Mobile Ad Industry
Around the Net in Real-Time, Tyler Loechner - Monday, October 21, 2013
VentureBeat on Saturday posted an article saying that real-time bidding (RTB) ...
- LiveRail Unzips Video Ad 'Pods' For RTB
Real-Time Daily, Tyler Loechner - Monday, October 21, 2013
Online video ad exchange LiveRail on Monday announced that publishers can n ...
- Facebook To Let Google Onto FBX
Real-Time Daily, Tyler Loechner - Monday, October 21, 2013
Google on Friday announced a partnership with Facebook that will open ...
- It's A Fickle Thing, This RTB Stuff
RTBlog, Tyler Loechner - Monday, October 21, 2013
When recent data came out saying that negative news cycles decrease competiti ...
- Is 'Lat/Long' Getting It All 'Lat/Wrong?'
Mobile Marketing Daily, Eli Portnoy - Friday, October 18, 2013
Location reporting on mobile is often way off the mark, literally. Thinkne ...
- New World Of Data Crunching Still Needs Human Touch
Online Media Daily Europe, Andy Oakes - Friday, October 18, 2013
The advent of programmatic trading, automated processes and tech platforms adds hu ...
- Negative News Cycles Decrease Competition In Exchange-Based Marketplace
Real-Time Daily, Tyler Loechner - Friday, October 18, 2013
The number of advertisers competing in the exchange-based marketplace drops significantly wh ...
- Connecting Programmatic To Actual Marketing
Video Insider, Anthony Risicato - Friday, October 18, 2013
In the digital video realm, we've been drenched in the downpour ...
- FBX Inventory Still Cheap
Around the Net in Real-Time, Tyler Loechner - Thursday, October 17, 2013
Facebook's FBX inventory is selling at such low rates that a handf ...
- RTB Display Ad Spend To Reach $20.8 Billion By 2017
Around the Net in Real-Time, Tyler Loechner - Thursday, October 17, 2013
The Drum has reported that the real-time bidding (RTB) display ad indust ...