- Google Me: Vanity Searches Plateau
SearchBlog, Laurie Sullivan - Monday, September 30, 2013
In a Pew Research Study conducted between April and May 2013, P ...
- How To Create Brand Advocates: Hispanics' Lure To Loyalty Programs
SearchBlog, Laurie Sullivan - Friday, September 27, 2013
Understanding the nuances of the Hispanic market such as online buying behavio ...
- Paid-Search Campaigns: Alternative Uses
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 26, 2013
Use paid-search campaigns to test new ideas in the market. That's o ...
- Study: Paid Search Boosts Invisible Organic Campaigns
Online Media Daily, Laurie Sullivan - Thursday, September 26, 2013
The daunting task for search marketers to understand the relationship between pa ...
- The Social Side Of Rebranding HomeAdvisor
SearchBlog, Laurie Sullivan - Thursday, September 26, 2013
When HomeAdvisor rebranded from ServiceMagic, the marketing team encountered many challenges. ...
- Acquisio Adds Support For Baidu, Yahoo Japan Unified Ads
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Acquisio has announced support for Yahoo Japan Unified Campaigns, as well as improv ...
- Why Local Search Needs Real-Time Data
SearchBlog, Laurie Sullivan - Wednesday, September 25, 2013
Detours around a dead end are common. So go ahead. Optimize yo ...
- Undercover NY Sting Reveals Fake Online Reviews
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 24, 2013
Google isn't the only company or organization trying to crack down ...
- What Removing Keyword Data Means To Search Marketers
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 24, 2013
Rishi Lakhani tells us what the removal of most remaining keyword da ...
- 'Harper's Bazaar' Launches First Native Ad Campaign With Nordstrom
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
Hearst launched its first native advertising campaign on Harper's Bazaar with Nordstr ...
- Luxury Brands Finally Finding The Key To Driving Online, Mobile Conversions
SearchBlog, Laurie Sullivan - Monday, September 23, 2013
Traffic to luxury brand Web sites rose 10% so far this ye ...
- Pay Attention To Local Search Nuances
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2013
Data, algorithm, interface, transaction, and delivery are the five layers of loc ...
- Google Enhanced Campaigns Improves Bidding Environs, Focuses On Location, Strategic Capabilities
Online Media Daily, Laurie Sullivan - Thursday, September 19, 2013
It's no secret that marketers had a difficult time transitioning to Goog ...
- Criteo Files IPO To Lead Ad-Targeting Efforts
Online Media Daily, Laurie Sullivan - Wednesday, September 18, 2013
Retargeting advertising company Criteo filed F-1 registration papers Wednesday to take t ...
- Rebranding: How HomeAdvisor Quickly Recovered In Search Engine Ranking, Paid Search
SearchBlog, Laurie Sullivan - Thursday, September 19, 2013
HomeAdvisor has rebranded from ServiceMagic, and redesigned the Web site to foc ...
- How Native Advertising Becomes Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 18, 2013
Kristin Kovner takes us through six lessons for marketers that want ...
- Yandex Adds Lookalike Ad Targeting Following VivaKi Partnership
Online Media Daily, Laurie Sullivan - Tuesday, September 17, 2013
In an innovative move to expand ad targeting by one of t ...
- How To Turn Search Campaigns Into Disneyland Loyalty
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 17, 2013
Disneyland's ability to create loyal followers has remained strong for years. ...
- Digital Ad Alliance No Longer Aligned, Pulls Out Of Web Privacy Initiative
Online Media Daily, Wendy Davis - Tuesday, September 17, 2013
Asserting it has failed, the Digital Advertising Alliance Wednesday said it wi ...
- Marketing Lexicon: Full-Funnel Marketing
Marketing Daily, David Karel - Thursday, September 12, 2013
As the B2B buying process becomes increasingly complex, with prospects doing mo ...
- Bing Releases Homepage Photo Finalists
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 11, 2013
Bing has released the list of finalists from its Hometown Homepage Contes ...
- WordStream Releases Landing Page Builder
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 11, 2013
WordStream has released a package that takes marketers through the process ...
- Yahoo Debuts Screen App, Strikes Comedy Central Deal
Online Media Daily, Mark Walsh - Monday, September 9, 2013
Yahoo on Monday launched an app version of its Screen video h ...
- NYT's Liberman Named Yahoo News Editor In Chief
Online Media Daily, Mark Walsh - Monday, September 9, 2013
Yahoo News has tapped former "New York Times" staffer Megan Liberman ...
- There's Buying Power In Predictive Analytics
SearchBlog, Laurie Sullivan - Tuesday, September 10, 2013
Predictive analytics -- it's the latest buzzword for search engine marketers. Y ...
- How Google, Microsoft Capitalize On Music Service Audio Ads Tied To Search Engine Queries
SearchBlog, Laurie Sullivan - Monday, September 9, 2013
Music services from Google and Microsoft will become profitable if they capitali ...
- BoostCTR Secures $8 Million, Hires Kernes As CTO
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
BoostCTR secured $8 million in Series B funding from investors led ...
- Google's Unnatural Link Dichotomy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 5, 2013
Micah Fisher-Kirshner wants to know if Google declares marketing links unnatural, th ...
- How To Integrate Paid Search With Affiliate Programs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 5, 2013
John Lee analyzes at how affiliate programs may affect paid-search marketing campaign ...
- CPCs For PLAs Rising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 4, 2013
The cost per click for product listing ads continues to rise. ...