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How To Turn Search Campaigns Into Disneyland Loyalty

Disneyland's ability to create loyal followers has remained strong for years. D Bnonn Tennant analyzes how the company has created and maintains that following through four strategies he believes are worth thinking about such as themes, engagement, feeling special, and creatives. He takes those four strategies and tells us how to apply them to search engine marketing campaigns and content on brand Web sites. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.