- Crown Royal Offers Indy Spectators Rides Home
Marketing Daily, - Thursday, July 24, 2008
The company is offering free rides home today and Friday in Indianapoli ...
- Sobieski Vodka Readies First Major Consumer Campaign
Marketing Daily, - Tuesday, July 22, 2008
[Spirits] Continuing with the theme, "Truth in Vodka," the consumer creative promis ...
- Southern Comfort Follows Its Target Demographic Online
Marketing Daily, Aaron Baar - Tuesday, July 15, 2008
[Spirits] Since 2005, the company has run the SoCo Music Experience most ...
- It's A Great Time To Be A Bourbon
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 3, 2008
Distillers are expanding their bourbon production and storage and dispatching sales tea ...
- Jim Beam To Showcase Others With 'The Stuff Inside'
Marketing Daily, Aaron Baar - Friday, June 27, 2008
[Spirits] "We spent a lot of time talking about the liquid ...
- Overexposed: Kids See Too Many Alcohol Ads On Cable
Marketing Daily, Wayne Friedman - Thursday, June 26, 2008
Alcohol TV commercials are on the rise -- and more young peop ...
- Paul Fuegner Heads Marketing At Marani Brands
Marketing Daily, - Wednesday, June 25, 2008
Prior to joining the company, Fuegner was a VP/marketing at Skyy Spirit ...
- Jim Beam Backs Wrigley Field Name Retention
Marketing Daily, - Tuesday, June 24, 2008
Beam Global Spirits & Wine, Inc. is giving Chicago, its hometown, ...
- Whiskey Gets A Shot Abroad
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
...
- Campari Expanding, Enhancing Multi-Pronged Arts Sponsorships
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2008
[Spirits] Campari now annually awards a commissioning grant to one artist featur ...
- Diageo Reshuffles Marketing Execs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 11, 2008
...
- Diageo, Nolet Split Ketel One Marketing
Marketing Daily, - Tuesday, June 10, 2008
Beer, wine and spirits importer Diageo and The Nolet Group, the family-own ...
- Jon Potter Named CMO Of Diageo North America
Marketing Daily, - Tuesday, June 10, 2008
He replaces Debra Kelly-Ennis, who takes the role of president of Diag ...
- Jim Beam Invites Consumers To 'Post A Toast'
Marketing Daily, - Tuesday, May 20, 2008
For Memorial Day, the company asks consumers to raise a glass ...
- Jack Daniel's Parks Nascar Race Car On New Mini-Site
Marketing Daily, Nina Lentini - Monday, May 19, 2008
[Spirits] The goals of "Jack's Track" are to drive brand engagement, measur ...
- Courvoisier Co-Brands NYC 'Pop-Up Shop'
Marketing Daily, - Tuesday, May 13, 2008
The store will open Thursday at Reed Space, 151 Orchard St., ...
- Tequila Grows Up, And Gets More Expensive
Around the Net In Brand Marketing, Thom Forbes - Friday, May 2, 2008
...
- Diageo Tries to Capitalize On Clinton's Crown Royal Shot
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
...
- DISCUS Calls On Conn. To Modernize Alcohol Sales Laws
Marketing Daily, - Tuesday, April 15, 2008
The Distilled Spirits Council called the Nutmeg State's laws banning Sunday sal ...
- Courvoisier Points New Effort At Urbanites In Major Markets
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2008
[Spirits] After L.A., the stores will appear in San Francisco, New Yor ...
- Skyy Spirits Launches 'Sex And The City' Sweeps
Marketing Daily, - Wednesday, April 9, 2008
The brand, which is the official spirits sponsor and promotional partner f ...
- Pernod Ricard Wins Bid For Absolut Maker
Marketing Daily, - Tuesday, April 1, 2008
The French drinks company on Monday was the winner of the aucti ...
- Bombay Sapphire Intros Unique Bottles
Marketing Daily, - Wednesday, March 19, 2008
The gin brand bows "Revelation," five unique bottles featuring crystal and sapphire ...
- Fruity Infusions Brand Is Skyy's Biggest-Ever Launch
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2008
[Spirits] In addition to advertising, the marketing, anchored by the tagline " ...
- Sobieski Vodka To See Name In Lights At N.Y. Landmarks
Marketing Daily, Nina Lentini - Monday, March 10, 2008
[Spirits] Sobieski, which is imported by Imperial Brands of Palm Beach Garden ...
- Smirnoff Adds Two Flavors To Lineup
Marketing Daily, - Wednesday, March 5, 2008
Smirnoff Vodka is adding Passion Fruit and White Grape flavors to i ...
- Absolut Vodka Launches Visionaries Initiative
Marketing Daily, - Friday, February 29, 2008
Absolut vodka is launching Absolut Visionaries, an initiative that engages consumers a ...
- Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing
Marketing Daily, Aaron Baar - Thursday, February 28, 2008
[Beverages] "We are seeing a slowdown in people consuming on-premise," says t ...
- Cointreau Unveils 'Caviar' Technique
Marketing Daily, - Friday, February 22, 2008
Cointreau has unveiled Cointreau Caviar, derived from a scientific molecular mixology proces ...
- Smirnoff Pairs Rappers, Mixed Drinks
Marketing Daily, - Wednesday, February 20, 2008
Smirnoff vodka is launching Smirnoff Signature Mix Series, a campaign pairing thr ...