- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and other ...
- Lowe's Extends Partnership With Hendrick Motorsports
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
Lowe's has signed a two-year extension of its deal with team Hendri ...
- Interest In Sponsorship Up Globally
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
The average amount requested in sponsorship proposals increased in 2012, per Sponsoriu ...
- The Legal Implications Of Sponsorship
Marketing Daily, Ken Beaulieu - Tuesday, February 26, 2013
This year, Liberty Mutual became an official sponsor of the 2014 a ...
- Dish Network Tries To Crash Fox Sports 'Daytona 500' TV Race
MediaDailyNews, Wayne Friedman - Sunday, February 24, 2013
Dish Network used some in-show branded entertainment to sneak into Fox Sport ...
- IFC Announces 'Spirit' Sponsors
MediaDailyNews, Fern Siegel - Thursday, February 21, 2013
IFC has lined up various on-air sponsors across multiple categories for t ...
- Weather Channel Android App Gets Sponsor
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 20, 2013
Continental Tyres has partnered with The Weather Channel as the exclusive laun ...
- Post Foods Ups Univision 'Premio' Support
MediaDailyNews, Wayne Friedman - Wednesday, February 20, 2013
Post Foods is increasing its TV branded entertainment efforts around Univision's high-rat ...
- Anomaly Sponsors Google Glasses Competition
Online Media Daily, Laurie Sullivan - Wednesday, February 20, 2013
Google has launched a competition sponsored by ad agency Anomaly to gi ...
- MetLife To Sponsor World Baseball Classic
MediaDailyNews, David Goetzl - Monday, February 18, 2013
MetLife has inked a multipart deal to sponsor next month's World Baseba ...
- Manchester United Kicks Up Sponsorship Fees, Network Control
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
An undisclosed marketer has signed an eight-year deal to place its bra ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- MetroPCS Backs Juanes
Marketing Daily, Aaron Baar - Monday, February 11, 2013
MetroPCS Communications has signed on as the title sponsor for Latin Mus ...
- Olympic Sponsors Abandon London Project
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 8, 2013
London City Hall has committed to investing GBP7m in grass-roots projects ...
- 'Portlandia' Flies Virgin America
MediaDailyNews, Fern Siegel - Thursday, February 7, 2013
Virgin America is the first airline-to partner with IFC for a multplatfo ...
- Super Bowl Viewing Drops In Canada, GM A Sponsor
MediaDailyNews, David Goetzl - Tuesday, February 5, 2013
Super Bowl viewing dropped about 11% in Canada, but was still t ...
- 'Downton Abbey' Ratings Second To Super Bowl
MediaDailyNews, David Goetzl - Monday, February 4, 2013
"Downton Abbey" continues to be super for PBS. The network and stati ...