- Univision Discusses Cable Partnerships, TV Biz Up
MediaDailyNews, David Goetzl - Friday, February 24, 2012
A month after Univision landed its first distribution deal with Dish f ...
- Social Media Drives TV Watching
The Social Graf, Erik Sass - Monday, February 27, 2012
Everyone knows that the "screens" (TV, laptop, mobile device, another mobile devic ...
- Canoe Ventures, Linsanity & TV ROI
TV Board, Mark Lieberman - Monday, February 27, 2012
You know what they say about the best-laid plans: more often th ...
- If TV Shows Can Hide Behind Walls, Why Not The Social Media Buzz Around Them?
TV Watch, Wayne Friedman - Monday, February 27, 2012
Walls are going up all around the media, particularly at newspapers a ...
- Miracle Whip Campaign, By Arthur Miller!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," a ...
- 'NYTimes' Highlights Oscars As Spectator Sport
Around the Net In Media, Phyllis Fine - Friday, February 24, 2012
If you think of handicapping/watching the Academy Awards this Sunday as ...
- Longer Ads An Upcoming Trend?
Around the Net In Media, Phyllis Fine - Friday, February 24, 2012
"Does TV Have Time For Two-Minute Ads?" Brian Steinberg asks in th ...
- U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates
MediaDailyNews, Joe Mandese - Friday, February 24, 2012
In another strong indication that the advertising recovery is sustainable, U.S. advertise ...
- Legal Settlements Rocketed TiVo's Revs
MediaDailyNews, Steve McClellan - Thursday, February 23, 2012
TiVo, the maker of DVRs and advanced television platforms for pay-TV operato ...
- Second Screens Need To Tame The Social TV Mob
MoBlog, Steve Smith - Friday, February 24, 2012
Social TV can be more overwhelming than helpful in second-screen apps. ...
- 'Glee' Proves It Can Still Pack Emotional Wallops
TV Board, Ed Martin - Friday, February 24, 2012
What a long, strange trip "Glee" is turning out to be. ...
- Will More Media Disruption Mean Cheers Or Jeers From Consumers And Marketers?
TV Watch, Wayne Friedman - Friday, February 24, 2012
Dish Network would like to pile on to the media disruption ...
- All Quiet On The Oscars Newsfront
Around the Net In Media, Phyllis Fine - Thursday, February 23, 2012
All's relatively quiet on the Oscar newsfront -- at least quieter th ...
- Hyundai Hits Oscars With Wes Anderson
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
The strategy is par for the course for the automaker, which h ...
- Conan's Contract Extended Through 2014
MediaDailyNews, David Goetzl - Wednesday, February 22, 2012
Despite ratings that have fallen since his late 2010 debut, Turner h ...
- Google Moves Into Traditional TV, Files For Cable Franchise
MediaDailyNews, Wayne Friedman - Wednesday, February 22, 2012
Google will move into traditional TV waters next year after filing f ...
- NBC Gains Steam, 'Loser' Gains
MediaDailyNews, Wayne Friedman - Wednesday, February 22, 2012
Broadcast programming on Tuesday night tightened up a bit -- leader C ...
- Set-Top-Box Lexicon: Commercial Indices
TV Board, Jane Clarke - Thursday, February 23, 2012
Recent columns have examined commercials from several aspects: avoidance, retention, engagement a ...
- With Canoe No Longer Pulling The Boat, What's The Future Of Cable Addressable Ads?
TV Watch, Wayne Friedman - Thursday, February 23, 2012
Big Internet companies might now look at the cable industry and i ...
- Is Comcast Really Serious About Ethnic Market?
Around the Net In Media, Phyllis Fine - Wednesday, February 22, 2012
Did Comcast's announcement yesterday of four new independent channels headed by t ...
- Carbonite Encourages Planning For Loss
Marketing Daily, Aaron Baar - Tuesday, February 21, 2012
In a minute-long commercial, a bride and groom on their wedding d ...
- Interactive, Addressable Ads Slow To Impact Marketplace
MediaDailyNews, Steve McClellan - Tuesday, February 21, 2012
While the TV industry has been talking about and experimenting with advanc ...
- Comcast Debuts Xfinity
MediaDailyNews, Wayne Friedman - Tuesday, February 21, 2012
Make room for yet another from Comcast's Xfinity digital videobrand. ...
- Crossroads In Cross-Media And Return-Path Data
TV Board, Charlene Weisler - Tuesday, February 21, 2012
Last week's Cross-Platform Video Measurement Summit not only addressed new advancements ...
- Future Of TV Check-Ins May Depend On The Amenities
TV Watch, Wayne Friedman - Wednesday, February 22, 2012
Checking In? Immediately, I think of making a phone call to one ...
- Return To Antenna TV Could Aid Cord-Cutting Model
Around the Net In Media, Phyllis Fine - Tuesday, February 21, 2012
Rabbit ears could start breeding again as part of the cord-cutting tre ...
- Despite Ratings Challenge, 'Smash' Still Holds Promise
Around the Net In Media, Phyllis Fine - Tuesday, February 21, 2012
In the wake of a "diss from the boss" -- NBCU C ...
- Consumers Forgoing Pay-TV For Internet Services
Marketing Daily, Aaron Baar - Saturday, February 18, 2012
According to The NPD Group, video-on-demand revenues from pay-TV services hit $1 ...
- Mazda Drives Into Truffula Valley
Marketing Daily, Karl Greenberg - Sunday, February 19, 2012
Mazda North American Operations is partnering with Universal Pictures for a pro ...
- RFI Ads Up Engagement For Interactive TV
MediaDailyNews, David Goetzl - Friday, February 17, 2012
As Canoe Ventures looks to build network and advertiser interest in i ...