Daily Show1 In 5 Surfs Web Via TV Around the Net In OMD Europe, Nina Lentini - Sunday, August 26, 2012
In a new study published, research firm NPD revealed that 18% ...
Your Facebook Newsfeed, On a Big Screen, In 3DCreative Media Blog, Amy Corr - Monday, August 27, 2012
Technological advancement or sign of the apocalypse? LG Electronics, a big propone ...
A New Set Of Archetypes For Gen We Engage:Millennials, Nicole Granese - Monday, August 27, 2012
Over 10 years ago, Margaret Mark and Carol Pearson wrote a masterf ...
Carville, Matalin Jump On Election Ad Opps Marketing Daily, Karlene Lukovitz - Friday, August 24, 2012
The pair, who recently signed to star in videos/TV ads for Maker ...
La-Z-Boy Back With BrookeMarketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
SpotGenie Improves Sound Checks To Ensure Ads Stay On AirMediaDailyNews, David Goetzl - Friday, August 24, 2012
SpotGenie, which digitally delivers ads to stations and networks, has been preppi ...
Univision Books Obama, Romney For TV EventsMediaDailyNews, David Goetzl - Friday, August 24, 2012
Univision has secured two events, one with each presidential candidate, to discu ...
TNT Locks In Summer ViewersMediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Looking for the top viewer-rated cable TV series this summer? TNT h ...
AT&T AdWorks Aggregates Mobile, TV Data To Target Online AdsOnline Media Daily, Laurie Sullivan - Monday, August 27, 2012
AT&T AdWorks is expected to launch an ad platform in September allowi ...
Web Connected TV Users Prefer Ads Over Fees For Video And Streamed TVResearch Brief, Jack Loechner - Monday, August 27, 2012
According to YuMe and research firm Frank N. Magid Associates, 30% ...
Liquor Ads Win More TV AirtimeAround the Net In Media, Phyllis Fine - Friday, August 24, 2012
In recent months, ABC, CBS and NBC have begun airing spots f ...
STV Records 13% Hike In Digital Revenue Around the Net In OMD Europe, Nina Lentini - Thursday, August 23, 2012
The Scottish broadcaster has also reported a 15% rise in operating prof ...
Digital Media May Erode TV Watershed, Ofcom Says Around the Net In OMD Europe, Nina Lentini - Thursday, August 23, 2012
As part of its annual survey of consumer attitudes towards broadcasting, Ofc ...
Lindt Unveils New Federer TV Ad Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2012
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lind ...
Local TV News Best Cable Nets In Reaching Key VotersMediaDailyNews, Wayne Friedman - Thursday, August 23, 2012
TV stations' newscasts reach key voters better than national cable news network ...
Murdoch Daughter Says News Corp. Strayed From ValuesMediaDailyNews, David Goetzl - Thursday, August 23, 2012
Elisabeth Murdoch, the founder of the Shine TV studio and daughter ...
Cox Throws 'Football' Campaign Cross-PlatformMediaDailyNews, David Goetzl - Thursday, August 23, 2012
Cox Communications, the country's third-largest cable operator, is looking to football ...
Some Broadcast Slippage, Cable Sees Uptick In Summer FareMediaDailyNews, Wayne Friedman - Thursday, August 23, 2012
Summertime ratings have an easy winner so far -- an Olympics-heavy NB ...
Summer's Hottest Show? 'Here Comes Honey Boo Boo'!TV Board, Ed Martin - Friday, August 24, 2012
TLC's latest reality offering -- "Here Comes Honey Boo Boo," a spin-o ...
6300% More Of Certain Kind Of Scandalous TV Content TV Watch, Wayne Friedman - Friday, August 24, 2012
We here at TV Watch take a lot of pride in o ...
Hallmark Channel Updates Logo, TaglineAround the Net In Media, Phyllis Fine - Thursday, August 23, 2012
Hallmark Channel is changing its logo and tagline to show that ...
Cable News Nets Ready For Their Convention CloseupAround the Net In Media, Phyllis Fine - Thursday, August 23, 2012
Cable news networks are using this year's presidential conventions, set to ki ...
Can Marketing Save The Maine Lobster? Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2012
The Maine Lobster Council, which represents some 4,500 local lobster fishermen, ...
TV Diet Of Repeats Registers Viewer DipsMediaDailyNews, Wayne Friedman - Wednesday, August 22, 2012
Just weeks before the new TV season is about to begin, broadca ...
The Whole Story: 2 Views Of Social TVMediaDailyNews, Mike Bloxham - Thursday, August 23, 2012
Social TV -- in all it's forms -- is on a rol ...
Media General CEO Morton To RetireMediaDailyNews, Fern Siegel - Wednesday, August 22, 2012
Media General company president and CEO Marshall Morton will retire at year's-e ...