Tag results for "uk" for October 2014
- UK Brand Agency Elmwood Expands U.S. PresenceThe firm has named Jessie McGuire To Head U.S. Strategy, based ...
- WPP Posts Lower-Than-Expected 3% Q3 RiseSir Martin Sorrell's advertising group WPP posted a lower-than-expected 3% increase ...
- Rupert Murdoch Vows Hulu Growth Will Take On Netflix And AmazonRupert Murdoch has said that America's TV and movie giants are planni ...
- Channel 4 Launches Four New Interactive Mobile Ad TypesFrom today four different types of interactive ad campaigns running on Chann ...
- Consumers Adopt 'Wait And See' Approach On Big PurchasesThe latest figures from GfK's consumer confidence index show that propensity ...
- Microsoft Launches Fitness BandMicrosoft has jumped aboard the crowded fitness bandwagon, already crammed with t ...
- Zuckerberg Predicts 50m To 100m Oculus Rift SalesFacebook founder Mark Zuckerberg has revealed his sales targets for the recent ...
- Instagram Launches Video Ads With Disney And ActivisionInstagram is now selling video ad inventory, partnering with Disney and Activisi ...
- Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?Mobile video advertising spending is trebling as new channels and inventory beco ...
- Movember Brings Focus Back To Men's HealthMovember is changing marketing tack this year, bringing its focus back ...
- Programmatic Prompts Northern & Shell To Build Data CapabilityNorthern & Shell are investing in the development of their CRM syste ...
- Sky Invests In American Sports YouTube ChannelBSkyB has invested $7m (GBP4.3m) in Whistle Sports, an American start-up th ...
- Wickes Calls GBP25m Ad ReviewWickes, the home-improvement retailer, is reviewing its GBP25 million advertising account, putti ...
- Twitter And IBM Collaborate On DataTwitter and IBM have announced a new partnership that will see t ...
- Sainsbury's Substitute Beckham For Daniel SturridgeSainsbury's will replace David Beckham as brand ambassador for its Active Ki ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & ShellNorthern & Shell is pointing the way ahead for publishers who ne ...
- 'Guardian' Unveils New Web Design, Ad FormatGuardian News & Media, publisher of 'The Guardian,' unveiled a redesign f ...
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertisi ...
- Twitter Expands Native OfferingTwitter is to extend its native advertising offering to affiliated products su ...
- Marketers Fail To Add Mobile Insights To Customer Profiles Forrester has found that just 27 percent of marketers have holistic custom ...
- Chartered Institute Of Marketing Relaunches For 21st Century Marketers'Hackathons' and 'Selfies' are part of the marketing lexicon but are phras ...
- Half YouTube Consumption Now Mobile -- Subscription Model ConsideredHalf of all YouTube views are now coming from mobile devices, accordi ...
- Guardian Explores How Wearables Impact News Gathering And ConsumptionThe Guardian is exploring wearables as a news gathering tool as we ...
- The Gym Group Appoints MEC Ahead Of Brand RepositioningBudget gym operator The Gym Group has appointed MEC as its med ...
- YouTube Subscription Hopes Need A 'Content Is King' Reality CheckYouTube is hinting that the subscription model is still of interest. Oth ...
- Programmatic Means Industry Will Learn From Data As It Focuses On TransparencyWhere does the rise of RTB and programmatic leave the marketer? Wel ...
- Twitter Shares Slump 10% - Despite Adding 13 Million Active UsersTwitter saw $3bn wiped off its value despite the company revealing ...
- UK Ad Spend Up 8.5% - Mobile Fails To Meet ExpectationsIncreasing TV and online ad spend have led to advertising in t ...
- National Newspapers Will Return To Ad Growth Next Year -- Thanks To DigitalUK national newspaper advertising revenue will return to growth next year ...
- Greenpeace Appoints Lucky Generals For Arctic Global CampaignGreenpeace has appointed Lucky Generals for a global campaign. Full details a ...
