- Schwinn Celebrates Lifetime Of Riding
Marketing Daily, Aaron Baar - Wednesday, May 16, 2012
Two years after moving away from a broadcast-based marketing plan, Schwinn ...
- Turner Sees Cable Nets As 'Video Destinations,' Continues 'Cougar'
MediaDailyNews, Steve McClellan - Wednesday, May 16, 2012
Don't think of TBS and TNT as TV networks -- think ...
- New Data Links TV, Video Data To Aid Cross-Platform Marketing
Online Media Daily, Laurie Sullivan - Wednesday, May 16, 2012
TV advertising and measurement technologies have begun to better link television a ...
- Big Media Finds Online Vid Nothing To Laugh At, Turner Buys Into Funny Or Die
Online Media Daily, Ross Fadner - Thursday, May 17, 2012
Cable TV giant Turner Broadcasting Wednesday struck a strategic partnership with Fun ...
- "It's a One Video World"
Show Daily, Tyler Loechner - Thursday, May 17, 2012
That's what Gary Reisman, Principal & Owner of NewMediaMetrics, believes. When ask ...
- Online GRPs - On a Wing and a Prayer?
Show Daily, Tyler Loechner - Thursday, May 17, 2012
At today's OMMA Video conference, the panelists have been hesitant to warm ...
- Brands Need to Change The Way They Tackle Web Advertising
Show Daily, Tyler Loechner - Thursday, May 17, 2012
Starting off the "Feeding the Beast" panel at OMMA Video, Alison Provos ...
- Prediction: Online Ad Revenue to Surpass Television
Show Daily, Tyler Loechner - Thursday, May 17, 2012
At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.co ...
- Viewers Discovering Social TV
Show Daily, Tyler Loechner - Thursday, May 17, 2012
Speaking at the OMMA Video conference, Viacom Media Networks' EVP/CRO Colleen Ru ...
- Pepsi Not Afraid To Take Chances But Marketing Feels Unchanged
Video Critique, Larry Dobrow - Thursday, May 17, 2012
I'm not sure whether to be flattered or creeped out that Pepsi ...
- BBC Worldwide Extends Partnership With Video Site Viki
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
BBC Worldwide is extending its relationship with social, online TV site Vik ...
- Consumers Favor Watching Video Programming On TV
Marketing Daily, Aaron Baar - Tuesday, May 15, 2012
Despite the increasing number of options available to consumers, they're still watchi ...
- Tribune Media Services, Digitalsmiths Team for Video Discovery
MediaDailyNews, Erik Sass - Tuesday, May 15, 2012
Tribune Media Services, which provides information about entertainment and related content ...
- IPad a Video Gold Mine, but Marketers Trail in Monetizing Tablet Views
VidBlog, Daisy Whitney - Wednesday, May 16, 2012
Tablet owners use the devices at home three-quarters of the time, accordi ...
- Why You Should Invite The Digital Guys To Your Upfront
Video Insider, Eric Korsh - Wednesday, May 16, 2012
Many of the conversations about the digital content newfronts and the televisi ...
- BBC To Handle Ad Sales In America & Elsewhere For Viki Video Site
Around the Net In Media, Phyllis Fine - Tuesday, May 15, 2012
International video site Viki (www.viki.com) has partnered with BBC Worldwide to expa ...
- Northcliffe, Newsflare Ink Video Footage Deal
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 15, 2012
Northcliffe titles, which include the This Is series and the LocalPeople.co.uk hyperloc ...
- BMW Touts Ultimate Service In Campaign
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
The campaign shows fictive customers in humorous ads where they do n ...
- Video-Calling Could Be A Boon To Big Telecom
Online Video Daily, Ross Fadner - Tuesday, May 15, 2012
Telecom carriers around the globe believe that in LTE, or 4G, ...
- What I Talk About After Watching Siemens' Online Videos
Video Critique, Larry Dobrow - Tuesday, May 15, 2012
I had an elaborate, "funny" introduction written about the handful of Sieme ...
- UK To Make Video Games Rating Simpler, Stronger
Around the Net In OMD Europe, Nina Lentini - Monday, May 14, 2012
Games will now be rated by the Video Standards Council (VSC) ...
- Netflix's High Risk-Reward Content Scenario
Around the Net in Video, Ross Fadner - Monday, May 14, 2012
The Daily Beast's Nick Summers tells the story of how Netflix Chi ...
- Athenos: Yiayia's Back ...This Time For Feta
Marketing Daily, Karlene Lukovitz - Friday, May 11, 2012
After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiay ...
- Samsung Videos Highlight Quality Of Memory
Marketing Daily, Aaron Baar - Sunday, May 13, 2012
Samsung makes the memory that goes inside many of those devices ...
- Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars
MediaDailyNews, Wayne Friedman - Friday, May 11, 2012
Univision says it has made the largest single-agency upfront deal ever wi ...
- Online Video Inching Closer to TV Metrics & GRPs
VidBlog, Daisy Whitney - Monday, May 14, 2012
We need standards. That's long been the rallying cry of online vide ...
- Content's Never Been a Profit Center, So Why Should It Be Any Different Online?
Video Insider, Ashkan Karbasfrooshan - Monday, May 14, 2012
Yes, viewers are moving online, but despite billions of connected devices o ...
- Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too
MediaDailyNews, Joe Mandese - Friday, May 11, 2012
In what is likely the most significant change in the methods Niels ...
- Report: YouTube Mulls Content Subscription Service
Online Media Daily, Ross Fadner - Friday, May 11, 2012
In a bid to attract more content deals with big media companie ...
- Mid-Roll Ads Double Year-over-Year
VidBlog, Daisy Whitney - Friday, May 11, 2012
Remember that adage about consumers opting for the best screen available ...