Prediction: Online Ad Revenue to Surpass Television
At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.com, asked his panelists to predict the future of television and online videos.
When asked if online ad revenue will surpass TV ad revenue in 10 years, all but one panelist said they believed it would. Online videos still have a ways to go – TV is still the king of ad revenue.
Mark Trefgarne, Co-Founder and CEO of LiveRail, said, “No one will watch TV in 15 years.” That’s a bold prediction, but his fellow panelists didn’t argue the point. Brett Wilson, Co-Founder and CEO of TubeMogul, says that the definition of television will be so different 10-15 years from now, it’s impossible to know what it’s going to look like.
When reading these predictions, remember that even though the popularity of online video is growing at a tremendous rate, it’s not as big as people predicted it would be just five years ago.