Underpants add swagger. A new survey from ShopSmart, published by
Consumer ReportsSummer's Eve Embarks On 'Listening Tour' Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2010
The effort, which involves conducting focus groups and holding conversations with wom ...
ESPN Launches Site For WomenAround the Net In Media, Fern Siegel - Tuesday, December 7, 2010
Do women need their own place on the Web to follow sport ...
Do Away With Women-Only Rankings In Entertainment. Rank Them Alongside Men.TVBlog, David Goetzl - Wednesday, December 8, 2010
This is dangerous terrain to take on, the kind ice road trucke ...
Stride Rite Ad Leverages Nostalgia, Tradition Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
For the first time in 20 years, the shoe company will a ...
Getting Women To Wake Up And ... Discuss Insomnia Engage:Boomers, Stephen Reily - Monday, December 6, 2010
We already know that this gap affects sexual health discussions, where wom ...
Fila Uses 'Real' Women In Toning Apparel Ads Marketing Daily, Tanya Gazdik - Friday, December 3, 2010
The campaign includes a dedicated Facebook page as well as all ...
Oprah Markets Aspiration To Debut OWNMediaDailyNews, Wayne Friedman - Friday, December 3, 2010
Getting a glimpse into what Oprah Winfrey has in mind for h ...
Brands Like Midas, Best Buy Discover The 'Sheconomy' Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
"Everyone knows, or has long suspected, that the purse strings are he ...
NBC: Tech Brands Attract Women ConsumersMediaDailyNews, Wayne Friedman - Tuesday, November 30, 2010
NBC Universal new brand power index for its Women at NBCU ...
WE tv Debuts New Joan Rivers ShowMediaDailyNews, - Monday, November 22, 2010
WE tv will debut "Joan & Melissa: Joan Knows Best?," followed ...
P&G's Always Launches Menstrual Cycle App Marketing Daily, Karl Greenberg - Tuesday, November 9, 2010
The application has a potentially large consumer base of women from the ...
NBC Renews 'Days of Our Lives'Around the Net In Media, Fern Siegel - Tuesday, November 9, 2010
Tying the announcement to "Days of Our Lives" 45th season celebration, N ...
Oprah's Network Promotes Launch LineupMediaDailyNews, Fern Siegel - Monday, November 1, 2010
Oprah launches her new network Jan. 1. Audiences can sample what OW ...
Women Spread The Word Research Brief, Jack Loechner - Monday, November 1, 2010
According to a new study of 2,000 women, Harbinger, with Ipsos, fou ...
Just An Online Minute... Marie Claire Awards Women On Top [oh hush]Just An Online Minute, Kelly Samardak - Thursday, October 28, 2010
Let's talk about the elephant in the room. No fatty joke intende ...
MSLO Revenues Stabilize Amid Broadcast WoesMediaDailyNews, Erik Sass - Wednesday, October 27, 2010
Like many other big magazine publishers, Martha Stewart Living Omnimedia seems ...
Nationwide Groupon Features The Body Shop Marketing Daily, Tanya Gazdik - Monday, October 25, 2010
This is the first time L'Oreal's The Body Shop has partnered wi ...
NBC: Women Rate Brands, Love Wal-MartMediaDailyNews, Wayne Friedman - Monday, October 25, 2010
Wal-Mart, Target, and eBay are the most important brands to women th ...
For Gen Y Gals, Levi's Finds The Plan Is 'No Plan' Marketing Daily, Sarah Mahoney - Wednesday, October 20, 2010
While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Ma ...
Hanes Just My Size Bonds With Bloggers Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2010
By beefing up its social presence through events like this, its digit ...
Women Loving High-End Make-UpMarketing Daily, - Tuesday, October 19, 2010
Looks like women are back to pricier face paint: The NPD Gro ...
Lincoln African-American Campaign Spotlights MKX Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
Women Trust WOM On Restaurants, But Not Fashion Marketing Daily, Sarah Mahoney - Tuesday, October 12, 2010
Perhaps the biggest shock is that even the most techno-savvy would rath ...
Hallmark Shakes Ranks After 'Stewart' Woes Around the Net In Media, Fern Siegel - Monday, October 11, 2010
Amid the disappointing performance of Martha Stewart on the Hallmark Channel, Lau ...
Pink It And Shrink It No More For Female FansMarketing: Sports, Bill Nielsen - Tuesday, October 12, 2010
While no doubt there is and will remain a certain market ...
Discovery Familia Targets Hispanic MomsMediaDailyNews, David Goetzl - Monday, October 11, 2010
Discovery is recasting one of its Spanish-language networks as a destination f ...