Recently, I was asked to give a presentation on the "New World Order" for advertisers and media owners. What a daunting challenge. New means it's fresh, different and up to date.mOrder means there are things in their place; logical and systematic. World means wide scale, outside the boundaries and all inclusive and embracing. It sounds utopian, with lambs gamboling across Elysian Fields with bucolic joy. It's just wonderful, and it's perfection. But it's not a reality; a new world order is a pipe dream.