Addressable TV companies and implementations can look very different, but they all spring from the same goal: using data and technology to put a more relevant TV ad in front of the right person at the right time. To date, there are three types of implementations that have emerged under the broad addressable TV banner....

With the passing this week of ABC's "Lost," Fox's "24" and NBC's "Law & Order," the new Golden Age of Drama that began in earnest at the dawn of the millennium is suddenly looking a bit tarnished. "Lost" and "24" were two true game-changers that broke decades-old structural and narrative rules, enthralling viewers and critics alike as they strengthened the foundation of television. "Law & Order" also brought something new to its genre with its split storytelling. Shame on NBC for cancelling it just as it was about to surpass the record set by "Gunsmoke" as TV's longest-running prime-time scripted …

Steve Leblang is a research veteran whose experience spans over 28 years at such companies as Fox Cable Networks, Turner Broadcasting and Grey Advertising. Steve talks about changes in the industry, set-top-box data, the market's impact on television, CTAM and some future predictions.

At the 1964 New York World's Fair, AT&T introduced a new product that combined the telephone and television into a surefire hit for businesses and consumers. Three million Picturephones were predicted to be in use by the 1980s. Instead of Picturephones, we now remember the '80s for a different cultural failure: disco music. Long before the industry anointed "convergence" as the holy grail of media synergy, AT&T learned that consumers can be a fickle bunch.Google, a dominant communications company of the 21st century, might want to take a history lesson from AT&T, which was the largest communications company of the …

Two weeks ago at the NCTA's The Cable Show, the iPad was linked to a set-top box. Data was exchanged between the two devices. The technical process of linking a set-top box, a mobile device, and the Internet is now possible. The linkage of these three screens has been more evolutionary, rather than revolutionary, and perhaps that is why the full potential of this opportunity is not yet understood.

CW: TV for Generation D. Or TV to talk about. Whichever. We're too young and hip to worry about taglines.

Only CBS - We're the Sh#t. And we have the researcher to prove it.

Conan, if you're looking for something to do, you can get me some more coffee. Seriously, Turner isn't starting off the third day of Upfront Week well by handing out Grande-sized cups with espresso quantities of coffee. For a person who typically orders Venti, that's just cruel.

Rain baptizes the new prime-time season for ABC. With the cleansing rains, they hope to be reborn anew in their post-"Lost" world, ready to emerge from their mystery-shrouded worlds a better, more engaging network. And to prove it, they make their new president of sales and marketing play in the mud, since Mike Shaw would never actually do that for them when he was there. Not on-camera, anyway.

This upfront week has brought with it a collective avalanche of announcements about new broadcast series for the 2010-11 season - but none of them has industry observers talking as excitedly as they are about the fate of Fox's "American Idol." That will be the biggest story of the season to come.