On June 2nd in New York City at The Helen Mills Theater, MPG & MediaContacts, Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors and researchers meet to vet their interactive televisual propositions (television, broadband, wireless and out of home).
Well, we've finally reached the end of Upfront Week, and CW is ready to go. So, to keep in the spirit of the Twitter-friendly CW demographic (and cast, according to one of the actresses on the network, who was "tweeting this"') and in the spirit of the up-tempo week, we'll try to keep this short. CW certainly cooperated -- they were done in 45 minutes. We were out so fast, the back of my jacket didn't even get a chance to wrinkle.
"It's dead: Jim." No, this isn't a "Star Trek" callback -- ABC has finally killed "According to Jim." There was no moment of silence to start the 2009 ABC Upfront to honor such an oft-decorated classic. No, silence is not something an upfront-ensconced media crowd does particularly well. "Sit Down and Shut Up" was left without a deal (by another network), not because it was an ill-conceived concept -- we media people just don't understand the phrase and would probably never have bought it.
Wikipedia broadly defines the term "Zone" to mean that special feeling of thinking you can do no wrong and everything goes your way. When you are in the Zone you are ensconced in that magical place where everything clicks. According to Sport Psychology Consultant Karlene Sugarman, characteristics of being in the zone include feelings of relaxation and confidence where one is effortlessly targeted and engaged in a meaningful way.
For the common good, the current currency must expand beyond Nielsen. It is up to the industry -- broadcast, cable, advertisers, agencies, satcasters, telcos, etc. -- to decide and agree on the expansion of data providers, processors and metrics. Currently there are many streams of new set-top-box-based viewership data available from various DMAs and footprints. There is nothing, at this time, totally replicating Nielsen's national footprint -- but collectively, all this set-top-box data can be nationalized to form a fairly good national footprint in the future.
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I just received word that Sunbeam Television Corp., owner of WSVN, the Fox affiliate in Miami, filed a complaint against Nielsen Media Research, Inc. in Florida federal court in Florida, seeking "to restore competition in the market for TV ratings." Sunbeam also owns WHDH, an NBC affiliate, and WLDI, a CW affiliate, both located in the general proximity of the last great American revolution. I'm going to post a few tidbits of advice, in the hopes that Sunbeam owner Ed Ansin will pick up the phone and give me a call. I applaud his courage on the Leno skirmish, and ...