135 million people consumed 24 million minutes of video in August through 9.1 billion online and mobile streams, says Digitas Vice President Jordan Bitterman. Assuming one-third of those videos (an estimated 40% were through YouTube) are relevant and appropriate for advertisers, that's eight million video minutes available for advertisers with the amount growing exponentially each month, and the percentage of ad-appropriate content increasing as well.
One of the most painful events an entrepreneur can ever experience is the death of a dream. Friday, at 5:00 PM EST, I'll bid farewell to one of mine. It's not easy giving back a cable channel -- especially in your hometown.
In recent weeks I seem to have found myself having a surprising number of conversations with people about the "Lower Third" of the TV screen. These are far from the first conversations I've had on the subject, but it just seems that the same basic set of questions are on a lot of people's minds right now.
Since the late 1990s, the ad community has been introduced to a variety of television commercial ad auctioning systems. The early models stressed impression delivery at efficient pricing generated through an auctioning dashboard -- basically emulating the efficacy of the online model. Currently, eBay is a noted practitioner. However, the venture has received little press after the broadcast and cable networks, excluding Oxygen, elected not to allocate precious inventory to the trial....
It all started one evening in 1978. It seemed harmless at the time. Had I known it would lead to this, I am sure my mother wouldn't have allowed it. What was it? It was "Dave Allen At Large." He, or should I say it, was the show that started my penchant for British programming.
The ironic reality of the writers' strike is its irrelevancy. Why? Read on. Fifty three percent of 300 media, advertising and entertainment executives believe writers should continue to "hold out for everything they want," with 47% voting for them to "pick up their pencils and get back to work." According to the poll conducted by jackmyers.com, a slight majority of a group that should be expected to be more sympathetic to the networks and studios express support for the Writers Guild of America.
I've written before in this column about the bewildering and ever-changing array of formats and options available to advertisers in and around the world of online video. This week saw an announcement from AOL about the launch of another format to add to the mix, but one which steps outside of the constraints of the pre-, mid- or post-roll conventions and beyond simple overlays.
FCC chairman Kevin Martin has been in the news with more regulatory recommendations -- though even by his regal pronouncements he deems his latest "modest."
It is all the rage, a color so powerful that it has changed the color of a peacock and even earned a Nobel Peace Prize. The color? Green.
The issues in the continuing strike by the Writers Guild of America against television studios and networks are reasonably clear: writers want a share of revenues generated by the digital extensions and expansions of the network programming they work on; and they are claiming rights to a share of revenues within the same economic construct from new digital content the studios and networks produce....