If you're doing something right, eventually every one wants a piece of the action. Just look at the book business. When young adult novels like "Twilight" and "The Hunger Games" became breakout hits with the wider public, popular adult fiction authors, like John Grisham, and supermodels, like Tyra Banks, and TV stars, like Lauren Conrad, started writing for young adults too. The same is happening with online video. Once a provincial business built on the back of video-centric vendors, such Brightcove, Blip and Tremor Video, online video is now becoming part of the broader offerings of many online media vendors.