• Searching for the Pre-Super Bowl Ad Hysteria? It's Not There
    Maybe I exaggerate a little. But last year, 60% of the Super Bowl ads aired before the game rather than bank on the big surprise factor. And a bunch of others did broad hints of their ads beforehand. The Super Bowl blockbuster ad platform has flattened quite a bit. Maybe that's because new, viral, share-worthy ads now pop up on the Internet all the time.
  • How to Seemingly Get Some Information
    Nowthisnews.com is the fast news source, mainly for mobile users and especially for young mobile users who don't really want a lot of information. No wonder NBC News was so interested.
  • Will Streaming Video Be Wrestling's Killer Move?
    World Wrestling Entertainment is cashing in its cable pay-per-view business-its bread and butter-for online. And if wrestling can do it, an analyst says we should look for more "freeform" sports franchises-ones where the outcomes aren't scripted-to follow suit.
  • Number of Video Ads Seen Triples in a Year, And So Does Time Spent Watching Them
    The monthly comScore Video Metrix tally reports online broken records every month, just like, well, a broken record. But even online advertising's most ardent supporters must be looking with wonder at how much time online visitors are now spending with advertising videeos.
  • Every Second of the Olympics, Video Streamed Online. Whoopee Maybe
    Maybe you have to be a bigger fan of the Winter Olympics to be really excited that NBCU will stream over 1,000 hours of the games beginning Feb. 6. But that's a massive undertaking.
  • So Internet Video Is in the Stone Age? What's Wrong with Raw?
    Vevo's Rio Caraeff says online video is still in the Stone Age, just television for smaller screens. Do you buy that?
  • So Internet Video Is in the Stone Age? What's Wrong with Raw?
    Vevo's Rio Caraeff says online video is still in the Stone Age, just television for smaller screens. Do you buy that?
  • With Roku TV, Connected TV Takes a Giant, Wild Leap Forward
    Well, Apple's TV just hasn't happened so far, so Roku is jumping in, planning to have its own Roku-packed TV on the market by this fall. It's a potentially giant leap for connected TV.
  • Advertisers As News Sources, Pop Music Hits That Are Ads: An Unruly Vision of the Future
    Most predictions for a new year have a built-in cheeriness, and so does the list from Unruly Media COO Sarah Wood, who is a pretty sharp observer of what's happening. But I wonder if the world she sees emerging is one that anyone out there wants to live in,
  • New Innovid/Cisco Tool Matches Ad on Second Screen to Words Being Spoken on TV Shows
    The Consumer Electronics Show is the starter’s pistol for the video business, (or, rarely, the brick wall for bad ideas) and before I mix even one more metaphor, let’s get to this piece of news. Innovid and its new partner Cisco are using CES to introduce a new system it says will allow broadcasters or third-party app providers to deliver advertising to the second screen based on keywords that are spoken in TV shows on the “first screen.” On its face, this is the kind of announcement that, you can pretty much bet, would make millions of consumers scream, and …
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