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Third screen? Second screen? It has taken a decade or so for mobile to ascend the pecking order, but few would argue with the platform’s dominant place in consumers’ attention and hearts. And as we explore at the fifth annual Lake Tahoe Mobile Insider Summit, the “first screen” is really about defining, targeting and serving consumer context. Mobile is not just another screen. It can more accurately than any other medium locate a consumer in time, space, spot on the path the purchase, mood and even location in a store.
For a century analog media was all about targeting media. Digital media has shifted us towards buying audiences. At this summer’s fifth anniversary of the Mobile Insider Summit we equip you for the next great shift – to targeting contexts. Where is your customer and what is she thinking? How can you personalize experiences so messages speak more directly to a moment, a place, a mode and a person? Where do you start building ‘omnichannel’ models that are ready for a customer regardless of screen, place or mode? What have we learned so far about how marketers can leverage location in many ways, activate offline moments with a phone and rethink their already-evolved social strategies as these networks themselves adapt to the new mobility?
The Mobile Insider Summit gets you ahead of the next curve in marketing – the new world of contexts.
Mobile Insider Summit
- The Resort at Squaw Creek, Olympic Valley California
- Aug. 17, 2014
- http://www.mediapost.com/mobileinsidersummit/
Third screen? Second screen? It has taken a decade or so for mobile to ascend the pecking order, but few would argue with the platform’s dominant place in consumers’ attention and hearts. And as we explore at the fifth annual Lake Tahoe Mobile Insider Summit, the “first screen” is really about defining, targeting and serving consumer context. Mobile is not just another screen. It can more accurately than any other medium locate a consumer in time, space, spot on the path the purchase, mood and even location in a store.
For a century analog media was all about targeting media. Digital media has shifted us towards buying audiences. At this summer’s fifth anniversary of the Mobile Insider Summit we equip you for the next great shift – to targeting contexts. Where is your customer and what is she thinking? How can you personalize experiences so messages speak more directly to a moment, a place, a mode and a person? Where do you start building ‘omnichannel’ models that are ready for a customer regardless of screen, place or mode? What have we learned so far about how marketers can leverage location in many ways, activate offline moments with a phone and rethink their already-evolved social strategies as these networks themselves adapt to the new mobility?
The Mobile Insider Summit gets you ahead of the next curve in marketing – the new world of contexts.
Contact: Persia Tatar , 212-204-2000, persia@mediapost.com
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