OMMA @ SXSW

• Sheraton Austin Hotel, Austin Texas
• March 13, 2015 - March 14, 2015
  Start Time: 10:00:00
• http://www.mediapost.com/omma-sxsw/

OMMA returns to SXSW with two days of exclusive content, innovative ideas and unparalleled networking opportunities.

Was this revolution digitized? As the hyper-connected futurists and cool kids gather once more at SXSW, MediaPost returns as well to look behind the bright shiny objects. The big trends in gadgetry and interactivity raise bigger questions for the media and marketing industries. From hand-held computers empowering shoppers in store aisles to brands wanting to have real time “conversations” with us during Super Bowls and Oscars nights, where do consumers really want and need advertisers? Across two days we bring together some of the most active and innovative brand marketers and their agencies to map out this intersection of technology, advertising forms (new and old), and changing consumer needs and wants.

Will the mobile migration be fully funded by advertisers?
Is there room in the wearable tech trend for marketers?
Does Instagram and/or Vine represent the future of the TV spot?
How do retailers turn the ‘showrooming’ hazard into an advantage?
Will online video kill the TV star?
And what about the native ad trend? Will it make for better ads or erode trust in media?

Bright shiny objects and new new things are fun to chase, but ultimately they need to become businesses, and that means advertisers will need to be involved. For over a decade, MediaPost has been tracking how emerging technologies and media succeed and fail with the marketers who inevitably need to support them. We bring that expertise and critical perspective once again to SXSW.

Contact: Maya Abulashvili MediaPost Communications , 212-204-2014, maya@mediapost.com