The Reckoning: An OMMA Programmatic Event
It’s payback time! Advertising broke the Internet, and just about all of the stakeholders finally are getting pissed. Many marketers are losing faith in the system. Where their ads are going, they still wonder. Are they being seen? And who is making what from that CPM they are paying anyway? But they aren’t alone. Consumers are fed up with ad and data collection abuse. Site experiences degenerate, data gets harvested. And whatever happened to those “better, more relevant ads” this system promised years ago? Why not toggle that ad blocking switch and get the experience we really want? And even the high-tech beneath all of this is biting back – fueling an endless arms race between ad fraudsters and the ad tech stack. We can’t even tell (or agree) whether bots or humans are viewing this stuff.Contact: Maya Abulashvili MediaPost
, 212-204-2000, maya@mediapost.com