OMMA Marketing Tech @ Internet Week

• Radisson Martinique on Broadway, New York New York
• May 18, 2016
  Start Time: 08:00:00
• http://www.mediapost.com/ommamarketingtech/

It’s not the technology; it’s the business goal. After years of chasing bright, shiny media platforms and automated advertising, marketers are looking inward. How do they make the digital revolution serve real business goals, strategic outcomes, customers?

Meet the new stack: DMPs, CRM, clouds, data mining, automation tools, social listening, blog builders, CMS, attribution models, email platforms, analytics. Same as the old stack?

Let’s hope not. At the first OMMA Marketing Technology conference we focus on how marketers and their agencies finally can aim technology and automation at mission critical business goals – leads, conversions, brand differentiation, sales, deeper, longer customer relationships, and, yes, even more efficient media buying. But this time around, how do they look through the glare of new technology – the clutter of the stack – and keep their eyes on business goals.

Contact: Maya Abulashvili MediaPost Communications , 212-200-2000, maya@mediapost.com