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The great wave of data—driven, highly targeted, programmatic buying of audiences that has defined digital advertising in recent years is poised to redefine and redirect the mother lode of all advertising budgets – TV. At MediaPost's first TV Insider Summit we clarify what the future will look like for what we used to call "TV." There has already emerged a complicated and diverse set of disciplines to manage the transition: “data-infused” segmentation leverages digital profiles to parse and hyper-target TV buys; addressable platforms can send specific ads to individual households during local avails; programmatic platforms automate the process of targeting ads towards specific TV inventory in real time.
At our inaugural TV Insider Summit we will tease out the differences among these approaches – how they work, complement or challenge incumbent methods of TV buying and selling. But most importantly, the TV Insider Summit will position leaders in the field to understand and influence the ways in which emerging technologies and techniques will redefine their field.
TV Insider Summit
- The Ritz-Carlton, Amelia Island , Amelia Island Florida
- June 8, 2016 - June 11, 2016
Start Time: 08:00:00 - http://www.mediapost.com/tvinsidersummit/
The great wave of data—driven, highly targeted, programmatic buying of audiences that has defined digital advertising in recent years is poised to redefine and redirect the mother lode of all advertising budgets – TV. At MediaPost's first TV Insider Summit we clarify what the future will look like for what we used to call "TV." There has already emerged a complicated and diverse set of disciplines to manage the transition: “data-infused” segmentation leverages digital profiles to parse and hyper-target TV buys; addressable platforms can send specific ads to individual households during local avails; programmatic platforms automate the process of targeting ads towards specific TV inventory in real time.
At our inaugural TV Insider Summit we will tease out the differences among these approaches – how they work, complement or challenge incumbent methods of TV buying and selling. But most importantly, the TV Insider Summit will position leaders in the field to understand and influence the ways in which emerging technologies and techniques will redefine their field.
Contact: Maya Abulashvili MediaPost Communications , 212-200-2000, maya@mediapost.com
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