OMMA Social

• Metropolitan Pavilion, NYC , New York New York
• Sept. 29, 2016 - Sept. 29, 2016
  Start Time: 08:00:00
• http://www.mediapost.com/ommasocial/

Riding The Third Wave Of Social!

In just a few short years social platforms have evolved from shared posts to paid ad vehicles and now to a universe of multimedia platforms that are defined by image, video and mobility. At OMMA Social we explore how marketers are leveraging and managing this explosion of innovation. Facebook and Twitter are rolling out new user features and ad opportunities, from video to new ad units. Which are worth trying?  Instagram quickly has become the mobile social juggernaut, but how can marketers harness image and video feed to best effect? And all social channels, from Snapchat to Facebook Messenger, are flexing their muscles as polished media redistribution platforms. How do sponsorships and brand messages fit into this new age newsstand?

We will explore:

• Which new features from the major platforms are getting traction and proving effective
• Leveraging the visual nomenclature of the post-text feed environment
• Partnering with media companies to gain social reach
• Influencers 2.0 – what are they really worth?

Welcome to social’s third wave. Where do you catch it?

Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com